Performance Marketing Optimisation Executive
2 weeks ago
About The Company
The Financial Times (FT) is dedicated to providing independent, high-quality information, news, and services to individuals and companies worldwide. Besides our mission, the FT offers a diverse and inclusive work environment that values curiosity, smart thinking, and collaboration. Joining us means being part of a team that challenges, inspires, and supports each other in making a meaningful impact on our audience and the world.
Join our Performance Marketing Team
FT's consumer subscription business has evolved to focus on customer acquisition, needs, lifetime value, and nurturing relationships. As a part of the Consumer Revenue Group, the Performance Marketing team excels in campaign management, channel innovation, data utilization, and technology integration. We are looking for a Performance Marketing Optimisation Executive to drive onsite campaigns, tests, and conversions towards FT subscriptions.
Position Overview
The Performance Marketing Optimisation Executive will lead the implementation of onsite campaigns, tests, and optimizations for B2C audience growth. Working closely with stakeholders, the role involves improving marketing effectiveness and proposing innovative initiatives aligned with company goals. This position is ideal for a self-motivated individual with a passion for conversion rate optimization, website merchandising, and cross-functional collaboration.
- Support the Senior Digital Conversion Manager in delivering Performance Marketing plans
- Ensure achievement of subscription acquisition targets across marketing channels
- Propose new ideas and initiatives, collaborate with internal teams and agency partners
- Build and maintain landing pages, conduct site checks, and enhance user experiences
- Lead app store merchandising strategy and performance reporting
- Stay updated on industry trends and recommend test strategies
Required Skills and Experience
- 1-2 years experience in digital marketing or agency environment
- Demonstrated professionalism in a fast-paced business setting
- Excellent communication, analytical, and organizational skills
- Self-motivated with a keen interest in digital technology
- Ability to measure and report campaign effectiveness
- Prior experience in subscriptions or e-commerce marketing
Benefits
The FT offers a range of benefits including annual leave, flexible work arrangements, medical coverage, and opportunities for career development and growth. We strive to create an inclusive workplace and support our employees in achieving their full potential.
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