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Creative Medical Copywriter

1 month ago

London, Greater London, United Kingdom Publicis Groupe UK Full time

Digitas Health London is the People-Powered Health agency: We help brands engage with people to deliver ideal health, now. We design transformative experiences that move people further along the path to health at any moment. By putting the power to change health outcomes in the hands of patients, healthcare professionals, carers, and payers, we help health brands create value across today's connected health ecosystem. To do this, we start with a generous, behaviour-driven ideal then work in lean, agile and iterative ways to turn the ideal into action.

We are a generous, idealistic, straight-talking collection of creatives, strategists, analysts, social media experts, PMs, and client service leads. We work together to help people-centric health brands deliver new business value through new customer experiences. Whether connected content programmes, mobile apps, digital services, or social communities, we use digital and emerging technologies to help healthcare brands build loyalty, break habits, connect care ecosystems and disrupt traditional markets.

As part of Publicis Health, our small-but-mighty team works to bring applied innovation to a range of global, EMEA and UK clients, working in collaboration with other DH offices in Philadelphia, New York, San Francisco and other sister agencies in London, Windsor and around the world. Learn more about DH at .

Job Description

As a Creative Copywriter at Digitas Health, you'll be the one who finds the compelling human truth to our clients' offering and suggests new and exciting ways to share that truth. You will work as both a craft copywriter and as part of a creative team, with opportunity to flex both your editorial and creative conceptual muscles on a day-to-day basis.

The specifics:

Creative Abilities

  • Be comfortable working in a creative team to produce conceptual work and tactics across integrated advertising campaigns.
  • Create channel-, message- and tone-appropriate copy for all audiences and media types, from conception to completion
  • Find stories in business-speak and data and tell those stories in everyday language
  • Comfortably write copy of all lengths, from UX copy to single-line tweets to long-copy articles
  • Think in terms of ecosystems – multiplatform online journeys tied together by a central narrative

Medical/Healthcare knowledge

  • With support of medical colleagues from agency or client-side, interpret scientific and business content relating to a product or its competitor and translate this information into a branded campaign strategy or messaging
  • Shepherd and adapt content through client, medical, legal and regulatory reviews alongside your medical writing colleagues

Brand/Market/Agency knowledge

  • Build effective relationships with your agency teams
  • Manage and work independently, under tight deadlines and while juggling multiple projects concurrently. You will prioritise constantly, and in coordination with your team
  • Master all nuances of your work and show an ability to think on your feet

Communication Skills

  • Engage with clients from marketing, medical and compliance backgrounds.
  • Proactively chase briefs and manage workflow to ensure you get the time you need to do your best work. (You'll involve senior management as necessary.)
  • Proactively inform management of account statuses, problems, plans and meetings (you'll involve senior management when necessary)

Strategic and Tactical Planning

  • Have a voice and a viewpoint when involved in the development of creative briefs and strategic and tactical plans
  • Have a sense of the client's marketplace, and be able to evaluate work for its suitability to address a business or communications need

Interpersonal/Leadership Skills

  • Facilitate communication across the teams to achieve the required end product for the client
  • Embrace the spirit of teamwork at all times- collaborating with the account team, the support team and the client
Qualifications

You should have proven experience working as a creative copywriter within a marketing or advertising agency. Your portfolio should demonstrate your ability to tell stories, playing with the malleability and impact of words to communicate with audiences from a range of backgrounds.

Experience of healthcare is highly advantageous, specifically if you have examples of work speaking to patients, HCPs and financial decision-makers. A passion for healthcare and wellness is essential.

You're digital. That means you have a feel for online platforms, from social to web to app, and are comfortable creating content for any of these channels, including UX and signposting copy for websites and apps.

You are motivated by creating content that matters to people – giving them information they need to trigger action and change.

Additional Information

Digitas Health has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

  • WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
  • "YOU" DAYS – flexibility to take a day off for your well-being and self-care without prior notice and additional paid leave for volunteering and charity work of your choice.
  • BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
  • FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
  • FLEXIBLE WORKING & BANK HOLIDAY SWAP You can switch a religious Bank Holiday (either Good Friday or Easter Monday) for another day to celebrate a religious, spiritual, faith or belief-based day of your choosing.
  • GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.

Full details of our benefits will be shared when you join us

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