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Head of Digital Performance Marketing

3 months ago

Banbury, Oxfordshire, United Kingdom Alfred Kärcher SE & Co. KG Full time
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Performance & Digital Marketing Manager (12 month-fixed term contact)
Permanent
Full time
Marketing
Critically, shape the role of Search, Paid Media and Affiliates Marketing, in driving direct revenue whilst supporting Kärcher's digital marketing and e-commerce initiative by providing customers with the right information and incentives a reason to shop direct on Kärcher's UK and IE
Own the Paid Media/Digital Performance marketing media plan & optimisation framework (PPC, Display, Social, Affiliates) and agency resource management
Articulate the commercial impact of all performance marketing activities and demonstrate the breadth of work across the business that is delivering a fully optimised customer journey and to maximise ROI
Creation, management and reporting on all paid/organic social media activity alongside the Brand Marketing & Communications team. This includes, but is not limited to Facebook, Instagram, YouTube, X, LinkedIn, TikTok etc

Be the champion for the comprehensive performance marketing reporting tools suite, making sure all teams are working to one set of performance KPIs and inform future digital marketing strategies and campaigns to continually optimise digital marketing activity i.e.

reporting dashboards including GA4, Adobe Analytics
Strong paid media background – particularly in Search (paid), Paid Social and Affiliates Marketing
Pension Scheme
Discretionary Bonus Scheme
25 days annual holiday + bank holidays (increases with service)
Critical Illness Cover and Life Insurance

We do not discriminate on the basis of race, colour, religion/belief, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status or marital status.

Kärcher UK encourages applications from minorities, women in positions where they are under- represented, and people with disabilities.