Digital Marketing Director
10 hours ago
Barry Callebaut Digital is embarking on a transformative journey to revolutionize the chocolate industry, and we're seeking a Director Digital Marketing to spearhead this initiative. This role aims to revolutionize our Marketing processes with marketing automation, digital-enabled content management, and state-of-the-art web solutions to position Barry Callebaut as a market leader.
You will report directly to the VP Digital Commercial Excellence & Sourcing and have the unique opportunity to shape our digital-enabled Marketing capabilities in close collaboration with business units and the Salesforce Product team.
Key Responsibilities- Assume a leadership role in driving BC Digital's digitization efforts, focusing on Digital Marketing processes and capabilities.
- Directly report to the Vice President Digital Commercial Excellence and Sourcing, driving digitally-enabled Marketing.
- Closely collaborate with business units to identify opportunities for digital enhancements, aligning and prioritizing digital initiatives and requirements.
- Responsible for creating the digital strategy for the Marketing area, ensuring alignment with the overall Barry Callebaut's Digital vision and Marketing strategy.
- Lead, mentor, and inspire a global team, including Solution Architects and Business Analysts, to design digital solutions, fostering a culture of innovation, collaboration, operational excellence, and diversity.
- Oversee the design and implementation of digital marketing products and innovations, ensuring they meet business objectives and enhance customer experience.
- Champion the integration of data-centric, digital technologies and practices within the Marketing processes, driving efficiency and scalability.
- Responsible for managing costs for the area of accountability, both CAPEX and OPEX, one-time and ongoing costs.
- Graduate degree in IT/technology, business administration, management, marketing, or a comparable field.
- Minimum of 10 years of relevant experience, including managing multi-cultural, dispersed teams and facing business-functions.
- Deep understanding of marketing processes, including marketing automation, content management, and web from a business and digital perspective, including related digital trends.
- Experience with Marketing-related technology and products, e.g., Salesforce, Drupal.
- Experienced in both waterfall and agile, product-oriented, and business-integrated set-ups.
- Experience in managing a mix of internal & external teams or freelancers and leading through digital transformation.
- Experience in the consumer goods and food industry is a plus.
- Experienced in working in a matrixed organization.
- Proven understanding of financial aspects and the ability to effectively manage a budget.
- The ability to bring people together and mobilize individuals to pursue a joint digital agenda.
- Independent and self-driven personality.
- Ability to conceptualize and articulate a clear vision for digital transformation that aligns with the company's strategic goals, demonstrating foresight and planning in a rapidly evolving digital landscape.
- Exhibits a passion for technology and innovation, constantly seeking new and creative solutions to enhance business processes and customer experiences.
- Embraces agile methodologies and flexible thinking to adapt to changing digital trends and business needs, fostering a culture of continuous improvement and learning.
- Puts a strong emphasis on teamwork and cross-functional collaboration, with the ability to build and maintain relationships across different levels of the organization and with external partners.
- Possesses excellent communication skills, capable of conveying complex digital strategies in a clear and persuasive manner to stakeholders at all levels, including non-technical audiences.
- Demonstrates ability to analyze complex situations, identify critical issues, and make bold, strategic decisions to drive progress.
- Creates an environment where all team members feel valued and can contribute to their full potential, while adhering to high ethical standards in all decisions and actions.
- Prioritizes the customer experience in all digital initiatives, ensuring that digital solutions meet customer needs and enhance satisfaction.
Location is flexible within the European timezone, with approximately 50% travel.
At Barry Callebaut, we are committed to Diversity & Inclusion. United by our strong values, we thrive on the diversity of who we are, where we come from, what we've experienced, and how we think.
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