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Digital Marketing Strategist

2 months ago

Banbury, Oxfordshire, United Kingdom Fixed-Fee Placements Full time
About the Role

We are seeking a highly skilled Digital Marketing Manager to join our team at Fixed-Fee Placements. As a key member of our marketing team, you will be responsible for driving profit and promoting our products and services through coordinated marketing campaigns, active research, and data development.

Key Responsibilities
  • Maximise Return on Investment (ROI) from marketing with Google via Ads and Analytics
  • Conduct research and analyse data to identify and define target audiences, trends, and competitors
  • Develop and implement efficient and intuitive marketing campaigns and materials
  • Organise and oversee advertising/communication campaigns and events
  • Write and proofread materials for online and print campaigns
  • Monitor and evaluate campaign performance and brand awareness
  • Network with suppliers, partners, and other professionals
  • Lead on the development of the brand identity, ensuring all marketing materials adhere to brand guidelines and effectively communicate key messages to the target audience
  • Produce content and collateral that supports the sales team and their customers
  • Collaborate with and manage agencies, third parties, and press partners
  • Plan and attend exhibitions
  • Engage in team planning sessions and present updates on project progress
About the Company

Our client is a leading manufacturer in the construction industry, known for their innovative and sustainable roofing systems. They are a fast-paced and growing company that values high-quality, customer satisfaction, and employee development.

What We Offer
  • Competitive salary
  • Flexible working hours, including 2:30pm finishes on Fridays
  • High-quality training and development opportunities
  • Great progression opportunities
  • 28 days annual leave
  • Pension
  • Regular company social events
Requirements
  • Experience with Google marketing
  • Solid understanding of SEO strategy and management
  • Good knowledge of Canva, Hootsuite, Adobe Creative Cloud, Mailchimp, and other marketing tools
  • Skilled in content writing
  • Good understanding of GDPR
  • Excellent organisational skills
  • Good understanding of business challenges, competitor challenges, target audiences, and marketing opportunities