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Media Engagement Lead

3 months ago

London, Greater London, United Kingdom BRAC UK Full time

BRAC, one of the world's leading development organisations, is seeking a Media Engagement Lead to drive forward our media engagement strategy in Europe.

Overview of the role

  • After 50 years of southern-led impact at scale, BRAC is more determined than ever to create opportunities to realise human potential. In order to do this, BRAC is looking to raise awareness of its work and values amongst key stakeholders in strategic markets across Europe. Engaging regularly and effectively with the media in Europe is therefore vital.

  • The Media Engagement Lead will play a leading role in designing and delivering BRAC's media engagement plans across Europe. This is a pivotal time for BRAC as we begin to invest in relationship development for influence and partnerships across Europe, and this is a vital role in determining the success of this new chapter.

  • The role will be based in London, a Global Media Hub, but will be tasked with supporting media engagement with publications across Europe, particularly in Germany and Scandinavia.

  • The Lead will be the focal point for BRAC's media engagement across Europe and contribute significantly to both securing new media relationships and making the most of existing ones.

  • This role offers the opportunity to create real change, leveraging the half-century legacy of BRAC – as a world-leading, Southern-led INGO – to develop a strategic media approach towards major European actors and share BRAC's story with our target audiences through the media.

    About BRAC

    Founded in Bangladesh in 1972, BRAC is an international development organisation that today partners with over 100 million people living with inequality and poverty. Best known for our community-led, holistic approach that delivers long-term impact at scale, BRAC works with communities in marginalised situations, hard-to-reach areas and post-disaster settings across Asia and Africa, with a particular focus on women and children. We innovate and create impact through social development programmes, social enterprises, humanitarian response, a bank and a university.

    Born and proven in the global south, BRAC has become a world leader in developing and implementing cost-effective, evidence-based programmes. BRAC's office in Europe provides vital support for BRAC's development work worldwide through fundraising and communications, building impactful, long-term relationships with partners, whether they be foundations, companies, Governments or major donors. To multiply this impact, BRAC Europe also plays a key role in engaging and influencing policymakers and practitioners to tackle extreme poverty.