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Content management

3 months ago

Aberdeen, Aberdeen City, United Kingdom Fifth Ring Full time
Fifth Ring is a worldwide agency that creates one thing. We change buying behaviours. We change brand perception and performance. We help our B2B clients to reach their target audiences with compelling stories, experiences and offers. We help our clients to own their space in the market. Owning the space demands deep insight, inspired creativity, and impactful content.

An opportunity for the right person to apply their B2B marketing knowledge, curiosity and creativity while leading content delivery for major international B2B clients.

The role of the Head of Content revolves around:

directing the creation of first-class written, video, data visualisation and interactive content
presenting complex strategic recommendations and content plans to both CMO and wider senior client team in a persuasive, confident manner that instils trust
creating comprehensive, scalable content plans aligned to agreed strategic objectives, budget and audiences
oversight of the activities of the content department including discovery research, theme identification, content creation, reporting and optimisation
working closely with other Fifth Ring teams to ensure brand and creative alignment locally and globally
leading by example through excellent writing and prototyping of content ideas, testing directions and bringing clients along with the thinking
directing and building a high performing team
using current techniques to deliver content that works at all stages of the buyer cycle, from discovery through to advocacy
working with colleagues across the world in strategy, creative, and reach to deliver impactful programmes of work for our international portfolio of B2B clients
quality assurance, with an eye for not only the technical but also the connection to brand, campaign, and target connection

The Head of Content will be active in our research and discovery work, contributing to survey, focus group and workshop activities, and to analysis and recommendations at a brand level in addition to direct content strategy development.

be an excellent writer and creative thinker, with an understanding of the needs of readers in different geographies, industries, seniorities and, of course, across the generations
have minimum five years of experience in B2B comms, ideally in a content role
have experience of leading a team, building competencies within the team, and achieving quality and efficiency improvements
be in tune with technology, technological advancements, and how they can and should be deployed to client benefit
be well practiced in weaving a creative concept or a brand positioning line into even the most technical content
At Fifth Ring, we balance independent talent with the power of teamwork. We are looking for a Head of Content that can lead our teams to new heights.