Head of Marketing
1 week ago
Overview:
We are currently recruiting for a Head of Marketing and Digital to join our senior management team.
You'll be responsible for devising and leading the Marketing and Digital strategy as a key enabler to Arcus achieving our growth plans.
You'll also have oversight of the execution of the Marketing, Communications and Digital functions to deliver colleague engagement, a strong brand presence and lead generation utilising best-in-class digital channels.
About the Job:
As the Head of Marketing and Digital, you will plan, develop and execute the marketing and digital strategy utilising the full mix of communications and marketing tools, including media and public relations, internal communications, brand marketing, advertising, direct marketing, web development, digital and social media, and production of materials.
- Provide strategic marketing and comms direction across Arcus with responsibility and ownership for all Marketing and Digital activities within the business.
- Lead a significant programme of development, then constantly review, refine and enhance, Arcus' digital marketing ecosystem deploying bestinclass tools and techniques to achieve targeted business growth
- Ultimately responsible for Arcus top of funnel marketing activity leading the team to deliver high quality marketing qualified leads and supporting the wider Business Development function to convert opportunities.
- Work with the Arcus Board to define and articulate the business proposition, identifying and analyse Arcus' target audience, and use these to devise and lead the execution of marketing campaigns and the annual marketing and digital plan
- Developing effective initiatives and strategies to reach target audience, through digital platforms or traditional mediums
- Strong commercial and financial awareness able to build a groundup, fullycosted budget and deliver with accuracy with a firm focus on ROI and reporting to Boardlevel stakeholders.
- To lead and engage the Marketing and Digital team to ensure highperformance.
- Develop and manage internal and external stakeholder relationships including advising and drafting corporate communications for the Senior Leadership Team.
- Act as a 'brand guardian' ensuring consistency across all internal and external communications.
- Report on, and analyse, all aspects of the marketing and communications function. Ensuring effective evaluation mechanisms are in place to measure success.
- Keep up to date on best practice within the FM sector, including client industries both generally and particularly changes to communications innovation, legislation, and codes of practice.
To be successful you will have:
- Relevant degree or similar qualification preferred, and ideally CIPR/CIM qualified
- Strong financial skills to effectively review financial forecasts and set targets
- Substantial knowledge of digital marketing, social media platforms and SEO to effectively lead digital strategy and campaigns
- Outstanding written and verbal communication skills
- Ability to think strategically and creatively regarding the longterm development of Arcus' marketing and communications work
- Strong communications experience including both internal and external communications and event management
- Strong business and financial acumen
- Creative, innovative and 'out of the box' thinker
- Strong 'influencer' skills and confidence to work at C-Suite level
- Highly organised and able to prioritise multiple projects
- Engaging style and able to interact with a variety of stakeholders
- Must be able to work flexibly, as determined by business requirements, and travel to locations across UK when required
- Full UK driving licence required
- Show commitment to continuing professional development, proactively seeking out opportunities for continual learning and selfdevelopment
When you join us, you will receive:
- Salary: £65,000
- £78,000
- 25 days annual leave + Bank Holidays
- Generous contributory pension scheme of matched contributions between 5% and 6% max.
- Life Assurance
- Learning & Development opportunities
- Funded Training Sponsorship Scheme
- Cycle to Work Scheme
- Health cash plan
- Up to 10% off B&Q/ Trade Point
- 20% off Nuffield Fitness and Wellbeing Centres
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