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Healthcare Brand Strategist
4 months ago
Who we are
Langland, a Publicis Health company, is the only health communications agency that thinks further across Clinical Trial Experience, Medical Strategy & Education, Public Relations & Policy, and Advertising, to create unique value with visionary clients.
What we believe
Health brings us together. In the diseases we suffer, the medicines we create, and the causes we champion, health shows us our collective humanity. When we break the barriers that divide us, when we think further, we can create healthier futures, together.
A passion for craft
Having expert thinking is only part of our story. To ensure excellence in everything we make, we have centred our disciplines around three essential crafts: science, strategy and creativity.
Job DescriptionAs a Brand Strategist at Langland, you will be joining the Brand Strategy team that sits within the Advertising discipline, focused on the art and science of inspirational brand building. You will be working alongside some of the best Scientific Strategists in the Medical Strategy & Education team, dedicated to delivering compelling clinical stewardship. You will also get the opportunity to work hand-in-hand with the stellar social media strategists in our PR & Policy team as they deliver responsive living communications, and our Clinical Trials team as they develop strategies for the delivery of superior patient trial experiences.
Whatever you're working on, you'll be able to independently and proactively manage projects, workloads and take responsibility for deliverables. You'll have an innate dissatisfaction with norms and you'll be continually looking for ways to upskill, innovate and improve yourself, our team and our agency.
Key responsibilities:
- Build marketing, brand and creative strategies while demonstrating knowledge of fundamental strategy techniques, types of strategy, basics of insight and tactical planning
- Identify client business problems and look for strategic answers to issues
- Interpret client brand plans and translate these into action plans, developing comprehensive creative strategies based on client needs
- Produce compelling and inspiring insights and briefs
- Keep the creative process on brief and take the client stakeholders along the briefing and creative journey
- Provide strategic feedback to the creative team, ensuring the voice of the customer is at the heart of the work
- Manage the creative validation and concept testing process
- Collaborate with scientific strategists, leveraging their insight and deep scientific understanding to build superior evidence based strategy
- Construct customer journey tactical plans across multi-media
- Manage research and insight design, translating data into compelling insights
- Cross tabulate all research and market analysis to formulate objectives
- Monitor client and competitor activity, keeping on top of market trends, M&A, new product launches, market and brand growth statistics and market financial reports
- Confidently sell the planning tools, processes, steps and methods of the agency both internally and externally
- Support the lead strategist in a workshop environment, playing a key role in break out groups
This is a midweight role that would be suited to a Strategist with proven experience in healthcare and pharmaceuticals (essential).
You should have:
- Working knowledge of brand positioning methodologies
- Understanding of how brands grow as well as the different strategies and tactics used to drive growth
- A deep love of the creative product and value the craft
- Confident presentation skills and ability to actively participate in client meetings
- Solid experience in constructing and running excellent workshops from large to small client teams, particularly brand and communications planning sessions
- Excellence in PowerPoint, and visualisation of concepts and data - can bring to life a compelling strategic story on screen
- Strong writing ability, and understanding of the value in accurate and well crafted PowerPoint presentations
Langland has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;
- WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
- "YOU" DAYS – flexibility to take a day off for your well-being and self-care without prior notice and additional paid leave for volunteering and charity work of your choice.
- BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
- FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
- FLEXIBLE WORKING & BANK HOLIDAY SWAP You can switch a religious Bank Holiday (either Good Friday or Easter Monday) for another day to celebrate a religious, spiritual, faith or belief-based day of your choosing.
- GREAT LOCAL DISCOUNTS This includes membership discounts with Soho Friends, local restaurants and retailers in Westfield White City and Television Centre.
Full details of our benefits will be shared when you join us
Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.
We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.
Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG's (Employee Action Groups).
#LI-Hybrid
