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Programmatic User Acquisition Lead
3 months ago
Role: Programmatic User Acquisition Lead | global apps
Experience: High level of experience using DSPs and advertising platforms to generate installs for iOS and Android apps
Location: London
Salary: Competitive & highly dependent on experience
We are seeking a highly skilled and experienced Programmatic User Acquisition Lead to join the team of one of the world's finest sports betting and media brands where you will manage client campaigns from conception to completion, developing strategies, overseeing campaign execution, and analysing performance to deliver insightful reports to their global clients.
Our ideal candidate is someone who can:
- Develop and manage user acquisition (UA) strategies for multiple applications across various geographic regions.
- Implement these strategies on different DSPs and advertising platforms using display, video, and CTV inventory.
- Meet and exceed both internal and client-specific KPIs.
- Adhere to best practices for viewability and brand safety.
- Contribute to client reporting, including regular updates, presentations, and quarterly business reviews.
- This role is hands-on but also offers the potential to lead and develop a team and coach junior members in the future.
Requirements
- Extensive experience with DSPs and advertising platforms, specifically in generating installs for iOS and Android apps.
- Proven track record in planning and implementing effective strategies that yield results.
- Skilled in managing substantial media budgets and optimising campaigns across various KPIs.
- Familiarity with display, video, and CTV inventory and optimisation for both VTA and CTA.
- Expertise in ensuring ads are targeted correctly by geography and adhering to brand safety and viewability standards.
- Experience with exclusion and inclusion lists, audience segmentation, re-targeting, and lookalike strategies.
- Proficient in using pre-bid and post-bid tools and verification platforms like DoubleVerify, IAS, MOAT, and Protect360.
- Exceptional organisational skills, with a keen attention to detail.
- Ability to multitask and prioritise projects effectively.
- Capable of supporting the account team with comprehensive client reports, status updates, and presentations.
If this sounds like you and you'd like to understand more, please write to along with a copy of your CV.
