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User Acquisition Manager

2 months ago

London, Greater London, United Kingdom Flo Full time

About the Role

Flo is seeking an experienced User Acquisition Manager to lead our performance marketing efforts and drive user growth across iOS, Android, and Web platforms.

Key Responsibilities

  • Manage and optimize performance marketing campaigns across multiple ad networks
  • Develop and execute new growth initiatives to achieve high user and revenue growth
  • Create test plans and experiment with various user acquisition strategies to identify high-impact opportunities
  • Oversee all reporting and analytics related to user acquisition and marketing
  • Optimize and report performance across multiple ad networks
  • Manage relationships with other teams, including ASO, onboarding, creative studio, product teams, and privacy & compliance
  • Develop and manage the User Acquisition team

Requirements

  • 5+ years of experience in digital marketing/user acquisition
  • 3+ years of experience in managing a performance marketing team
  • Expert understanding of mobile user acquisition, marketing landscape, mobile analytics, and mobile attribution
  • Strong analytical skills with a focus on data analysis and recommendations
  • Expertise in analytics and visualization software, e.g. Looker, Tableau, and Excel
  • Experience successfully managing big marketing budgets across various digital and media channels
  • Excellent communication skills, including the ability to promote and negotiate new ideas

What We Offer

  • A competitive salary range of £92,000-£108,000 (London) or €5,700-€5,900 (Vilnius)
  • A flexible working environment with the opportunity to come into the office and work from home
  • Company equity grants through Flo's Employee Share Option Plan (ESOP)
  • Paid holiday and sick leave
  • Fully paid female health and sick leave, in addition to holiday and regular sick leave
  • Workations - an opportunity to work abroad for two months a year
  • Six months paid maternity leave, and one month paid paternity leave (subject to qualifying conditions)
  • Career growth, progression, and learning development resources
  • Annual salary reviews
  • Unlimited free premium Flo subscriptions
  • A whole host of other benefits (health/pension/social schemes)