User Acquisition Manager

4 weeks ago

London, Greater London, United Kingdom Flo Full time

About the Role

Flo is seeking a seasoned User Acquisition expert to lead our User Acquisition team and drive growth through performance marketing.

Key Responsibilities

  • Lead User Acquisition efforts across iOS, Android, and Web platforms
  • Manage an 8-figure user acquisition budget to achieve high user and revenue growth
  • Develop and execute new growth initiatives, leveraging best practices and strategies in user acquisition
  • Create test plans and experiment with various UA initiatives to identify high-impact opportunities
  • Oversee all reporting and analytics related to user acquisition and marketing
  • Optimize and report performance across multiple ad networks
  • Manage relationships with other teams, including ASO, onboarding, creative studio, product teams, and privacy & compliance
  • Liaise with multiple ad network vendors and partner with other Flo teams to develop creative ads and supplementary materials
  • Develop and manage the User Acquisition team

Requirements

  • 5+ years in digital marketing/user acquisition
  • 3+ years in managing a performance marketing team
  • Expert understanding of the mobile user acquisition, marketing landscape, mobile analytics, and mobile attribution (including SKAN and Sandbox)
  • Expertise in analytics and visualization software, e.g. Looker, Tableau, and Excel
  • Strong analytical skills with a focus on data analysis and recommendations
  • Expertise in Google Play and AppStore connect reports & analytics
  • Understanding of the privacy landscape: GDPR, CCPA, DMA, etc.
  • Experience successfully managing big marketing budgets across various digital and media channels
  • Excellent communication skills, including the ability to promote and negotiate new ideas

What We Offer

  • A competitive salary range: £92,000 - £108,000 (London) or €5,700 - €5,900 (Vilnius)
  • A flexible working environment with the opportunity to come into the office and work from home
  • Company equity grants through Flo's Employee Share Option Plan (ESOP)
  • Paid holiday and sick leave
  • Fully paid female health and sick leave, in addition to holiday and regular sick leave
  • Workations - an opportunity to work abroad for two months a year
  • Six months paid maternity leave, and one month paid paternity leave (subject to qualifying conditions)
  • Career growth, progression, and learning development resources
  • Annual salary reviews
  • Unlimited free premium Flo subscriptions
  • A whole host of other benefits (health/pension/social schemes)

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