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User Acquisition Manager
2 months ago
About the Role
Flo is seeking an experienced User Acquisition Manager to lead our performance marketing efforts and drive user growth. As a key member of our team, you will be responsible for developing and executing strategies to acquire high-quality users across various platforms.
Key Responsibilities
- Manage and optimize performance marketing campaigns across iOS, Android, and Web platforms.
- Develop and execute new growth initiatives, leveraging best practices and strategies in user acquisition.
- Create test plans and experiment with various UA initiatives to identify high-impact opportunities.
- Oversee all reporting and analytics related to user acquisition and marketing.
- Optimize and report performance across multiple ad networks.
- Manage relationships with other teams, including ASO, onboarding, creative studio, product teams, and privacy & compliance.
- Liaise with ad network vendors and partner with other Flo teams to develop creative ads and supplementary materials.
- Develop and manage the User Acquisition team.
Requirements
- 5+ years in digital marketing/user acquisition.
- 3+ years in managing a performance marketing team.
- Expert understanding of the mobile user acquisition, marketing landscape, mobile analytics, and mobile attribution.
- Expertise in analytics and visualization software, e.g. Looker, Tableau, and Excel.
- Strong analytical skills with a focus on data analysis and recommendations.
- Experience successfully managing big marketing budgets across various digital and media channels.
- Excellent communication skills, including the ability to promote and negotiate new ideas.
Nice to Have
- Experience in the Health & Fitness domain.
About Flo
Flo is a leading company in the Health & Fitness domain, with a strong focus on user acquisition and growth. We offer a dynamic and supportive work environment, with opportunities for career growth and development. Our benefits package includes competitive salaries, company equity grants, paid holiday and sick leave, and a range of other perks.
