Head of CRM

2 weeks ago


Hemel Hempstead, Hertfordshire, United Kingdom Haven Full time
Head of CRM (Transformation
opportunity)
Hemel Hempstead/Home
Annual salary + bonus and benefits
Hybrid / Office

We're looking for an experienced Head of CRM to lead a
transformation in how we manage our sales funnel through to conversion.
Primarily focussing on caravan sales, a critical part of our business strategy,
we're looking for CRM experts with experience of big ticket products, the kind
that require serious consideration before purchase (eg cars, windows, houses
etc). This is a brand new role so you will be able to use your expertise to
shape it and your remit will stretch across holidays revenue, caravan sales
revenue and customer advocacy.

Your Opportunity:

To
learn, develop and become an expert in a key area of the business by:

  • Owning and developing the CRM strategy for Haven, completely
transforming our current setup

  • Taking accountability for the sales funnel and conversion
thereof

  • Overseeing the
  • Leading on ensuring customer data is
leveraged, working with the Data Management team

What we'd like you to bring:

  • Senior level experience of leading CRM teams, including knowledge of building
  • Deep understanding of customer databases
  • Demonstratable ability to effectively
nurture the sales funnel for a high value or luxury product

  • Strong datadriven mindset
  • Strong understanding of test and learn
Who are we?
As the UK's leading holiday operator, a career at Haven can offer more than
just a job. Part of the award-winning Bourne Leisure family, we have plenty of
exciting opportunities for development, over 9,000 fantastic team members and
38 beautiful seaside locations and our HQ based in Hemel Hempstead. From
Scotland to Cornwall, Norfolk to Wales, our parks are dotted along some of the
most breath-taking parts of the great British coastline, providing memories
that last a lifetime for guests, owners, and team. We're passionate about what
we do, and we have a great time doing it, all of which is reflected in our
Breath of Fresh Air culture. We welcome all new talent with open arms and
support your journey with Haven in any way we can.

What's it like to work with us?
Ultimately, it's our people and teams
that make us an employer of choice.
At Haven, we care about you as an
individual
- whether you are office based, home based or a mixture of the two,
we are open and transparent in our approach and welcome the same approach in
return. We are a place where talent thrives and gives you the
autonomy to be the master of your own path. We are supportive and
collaborative, giving you the opportunity to learn, ask questions and work
with different people throughout the business. We are one great team,
and we celebrate successes as an individual and as a collective
with our teams.

What's In It for You?

  • Competitive holiday allowance that rises with service
  • Holiday buy scheme
  • Annual bonus
  • 20% discount for any Haven or Warner holiday for you, friends, and family.
  • Wellbeing support across several different topics
  • Opportunities to use our corporate box at The O2 arena for music, comedy,
sport, and entertainment events

  • Exclusive discounts with several corporate partners
  • Access to fantastic learning and development opportunities, including
Apprenticeships & Degrees

  • Real career pathways
If this sounds like the right
opportunity for you, go ahead and apply
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