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CRM Manager

3 months ago

Tewkesbury, Gloucestershire, United Kingdom Zachary Daniels Full time
This is a big opportunity for someone to join a business experiencing consistent growth with no signs of slowing down - in fact, think double digit growth

Day to day your responsibilities in the position of CRM Manager will include owning the customer strategy (acquisition and retention), from planning through to evaluation.


You will be responsible for:
Creating an acquisition plan with all stakeholders including third parties
Managing customer database and responsibility for health and maintenance
Work alongside the Head of Marketing to build out seasonal communication plans
Asses the commercial benefits of building a loyalty scheme
Report all key KPI's with actionable insights
Execute lifecycle campaigns
Identify customer segmentation and how to target through email/direct mail campaigns
To be considered for the position of CRM Manager, you will offer the following:
Proven in owning and delivering CRM strategies within fashion/lifestyle brands
Comfortable switching between being operational and strategic
Highly commercial and analytical - able to deep dive into reports to extract key commercial opportunities
Knowledge in catalogues/DM
Has successfully launched and/or managed loyalty schemes
Confident in multichannel retail
Thrives from being hands on and working at pace - highly organised with a vision to grow the team
Examples of how you have been responsible for growing acquisition, retention, CLTV and ATV growth rate
To find out more about the position of CRM Manager, apply today
BBBH30775