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CRM Director
1 month ago
This is a fantastic chance for a skilled professional to join Zachary Daniels, a business experiencing rapid growth with no signs of slowing down. We're looking for a talented CRM Manager to drive customer strategy, from planning to evaluation.
Key Responsibilities:- Develop a comprehensive acquisition plan with stakeholders, including third-party collaborations
- Manage and maintain our customer database, ensuring its health and integrity
- Collaborate with the Head of Marketing to design seasonal communication plans
- Analyze the commercial benefits of implementing a loyalty scheme
- Provide actionable insights through key performance indicator reporting
- Execute lifecycle campaigns to enhance customer engagement
- Identify customer segmentation and develop targeted email and direct mail campaigns
- Proven experience in owning and delivering CRM strategies within fashion and lifestyle brands
- Ability to switch between operational and strategic roles
- Highly commercial and analytical, with a talent for extracting key commercial opportunities from data
- Knowledge of catalogues and direct mail marketing
- Successful experience in launching and managing loyalty schemes
- Confidence in multichannel retail and a passion for staying up-to-date with industry trends
- Strong organizational skills, with a vision to grow and develop the team
