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CRM Strategy Lead

2 months ago

Tewkesbury, Gloucestershire, United Kingdom Zachary Daniels Full time
Unlock Growth Opportunities as Our CRM Manager

This is a fantastic chance to join a thriving business with a proven track record of consistent growth. As our CRM Manager, you will play a pivotal role in shaping our customer strategy, from planning to evaluation.

Key Responsibilities:
  • Develop a comprehensive acquisition plan in collaboration with stakeholders, including third-party partners.
  • Oversee the customer database, ensuring its health and maintenance.
  • Work closely with the Head of Marketing to design seasonal communication plans.
  • Analyze the commercial benefits of implementing a loyalty scheme.
  • Provide actionable insights through key performance indicator (KPI) reporting.
  • Execute lifecycle campaigns to drive customer engagement.
  • Identify customer segmentation and develop targeted email and direct mail campaigns.
Requirements:
  • Proven experience in owning and delivering CRM strategies within fashion and lifestyle brands.
  • Ability to switch between operational and strategic roles.
  • Highly commercial and analytical, with a talent for extracting key commercial opportunities from data.
  • Knowledge of catalogues and direct mail marketing.
  • Successful experience in launching and managing loyalty schemes.
  • Confidence in multichannel retail and a passion for hands-on work.
  • Examples of how you have driven growth in acquisition, retention, CLTV, and ATV.

Apply today to take your career to the next level with Zachary Daniels.