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CRM Operations Manager

2 months ago


Tewkesbury, Gloucestershire, United Kingdom Zachary Daniels Full time

This is a fantastic opportunity for a seasoned professional to join Zachary Daniels, a dynamic business experiencing consistent growth with no signs of slowing down - in fact, think double-digit growth

As a CRM Manager, you will be responsible for owning the customer strategy (acquisition and retention), from planning through to evaluation. Your key responsibilities will include:

  • Developing a comprehensive acquisition plan with all stakeholders, including third-party vendors
  • Managing the customer database and ensuring its health and maintenance
  • Collaborating with the Head of Marketing to build out seasonal communication plans that drive customer engagement
  • Assessing the commercial benefits of implementing a loyalty program
  • Providing actionable insights and reporting on key performance indicators (KPIs)
  • Executing lifecycle campaigns that drive customer retention and growth
  • Identifying customer segmentation and developing targeted email and direct mail campaigns

To be considered for this role, you will possess the following skills and experience:

  • Proven track record of owning and delivering CRM strategies within the retail or e-commerce industry
  • Ability to switch between operational and strategic thinking
  • Highly commercial and analytical mindset, with a strong understanding of data-driven decision making
  • Knowledge of catalogues and direct mail marketing
  • Experience in launching and managing loyalty programs
  • Confidence in multichannel retail and customer engagement
  • Ability to work at pace and thrive in a fast-paced environment, with a strong focus on team growth and development
  • Examples of how you have driven acquisition, retention, CLTV, and ATV growth rates in previous roles

Zachary Daniels is a forward-thinking business that values innovation and customer-centricity. If you are a motivated and experienced professional looking to join a dynamic team, we encourage you to apply for this exciting opportunity.