Paid Media Manager

2 weeks ago

Bristol, Bristol, United Kingdom Dojo 2022 Full time

Creating a more diverse, equitable and inclusive Dojo

Dojo's 150,000+ customers reflect the diversity of the UK High Street. Building teams with diverse backgrounds that are representative of the customer base which we serve is fundamental to creating innovative products at Dojo. Whoever you are, if you're passionate about your work, curious, relentless and customer-obsessed, you have a place at Dojo.

We want everyone to be the best they can be throughout the recruitment process; if you require any additional adjustments please let us know.

The role

We're looking for an ambitious and highly-commercial Paid Media Manager, keen to work in a fast-paced, high growth environment that is shaking up the future of payments. You will bring experience concepting, developing, and executing paid digital acquisition campaigns.

Guided by the overall direction of the Senior Paid Media Manager, you will work closely with Digital Marketing, Creative, Marketing Analytics, and Web teams - including analysts, researchers, SEO managers, designers, copywriters, web developers, and inbound sales managers - to support our growing paid digital program.

What you will do

Contribute to our Paid Digital Media strategy, budget, execution, and performance

Run paid digital activity across Paid Search, Paid Social, Display, and retargeting to acquire new customers, specialising in a particular channel, audience, or geography as determined by your manager and the business needs

Deliver against ambitious targets for your campaigns/ channels

Optimise campaigns for LTV whilst maintaining a strong ROI within competitive payback periods

Build media plans to support brand awareness and consideration, as well as new product or new market launches

Work collaboratively with customer insights and creative to deliver high-performing and on-brand digital advertising campaigns

Work collaboratively with creative and development teams to create high converting landing pages for paid media

Work collaboratively with legal and compliance teams to ensure we are compliant with local regulations

What you will bring

Substantial experience in paid search, paid social, and/ or display advertising, ideally in a global environment

Experience with affiliate marketing/ influencers, and/ or Spanish, Italian, or French markets is an extra advantage

Experience targeting a B2B SME segment and/ or B2B Enterprise audience; B2C experience is a plus

Self starter with expert hands-on skills, and an ability to manage agencies as necessary

Strong commercial acumen, comfortable autonomously optimising activity within competitive payback periods and LTV:CAC guardrails

Comfort working to targets across multiple campaigns and channels

Advanced understanding of digital marketing technology and the adtech landscape

Analytical by default; strong data literacy and familiarity with data visualisation tooling like GA4 and Looker is a must.

Entrepreneurial, ambitious, self-motivated and driven by data-orientated results

Resilience and adaptability in rapidly-changing circumstances

About Dojo

We launched Dojo in 2019 to address business owners' pain points across the UK. Since then, we've seen incredible growth as a scaling fintech, welcoming over 150,000 customers and growing the Dojo team to 1,000+ people across five locations. In that time, we've also introduced Dojo Virtual Queues & Bookings and the Dojo restaurant finder app, formerly known as WalkUp and loved by 1,000 restaurants and 750,000 diners.

Today, we work towards our mission to empower businesses to thrive in the Experience Economy by creating the tools and technology that turn transactions into meaningful relationships. For our business customers, that means fast funding, the fastest payments, smart integrations, and efficient virtual queues & bookings - all with instant insight across the board. For diners, that means getting seated at their favourite restaurants with just a couple of taps on the Dojo app. Whether it's for busy business owners or hungry diners, every Dojo product is built to address real customer pain points by our dedicated teams in London, Bristol, Hull and Belfast.

Our values

At Dojo, we're curious . We have an insatiable desire to learn and innovate. And we're relentless . We persevere even when it's easier not to. But, we're nothing without our customers, who drive everything we do. From day one, Dojo was built on real customer pain points and every one of us is customer-obsessed.

Our way of working

Dojo has adopted a set of shared principles with the aim of increasing in-person collaboration and amplifying our 'Customer First' values. We encourage our employees to meet in-person over virtual meetings, and our communication is mostly asynchronous. Unlike most other businesses, we are intentionally avoiding a rules-based approach, and each team is empowered to make the arrangements that work best for their success. The answer to every scenario which tests these principles is: We trust you to use your judgement responsibly, in the best interest of our customers.

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