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Social Media Executive

3 months ago


Bristol, Bristol, United Kingdom Vaarst Full time

We are looking for a Social Media Executive to join our marketing team to cover all aspects of our socials

Location:
Bristol, UK - Hybrid Remote

Contract:
Permanent, full time

Salary:
Up to £36k + 10% bonus if you have all the skills and experience we are looking for

About Vaarst


We are
Vaarst, a technology company building cutting edge products to solve real-world problems, using techniques in
artificial intelligence, autonomy, and computer vision.

We have a core focus on helping the world become a cleaner, greener, and safer place. We seek to deploy technology for good.

We are committed to building an inclusive workplace and flexible workplace that brings the best out of our people.

Our approach is hybrid-remote with 2-3 days a week in our state-of-the-art Bristol Office Hub, designed with creativity, productivity, and wellness in mind.

We understand everyone is different and we've designed policies to support our whole workforce in establishing a great work-life balance.

We support and encourage applicants of all genders and backgrounds.

The Role
We are looking for a highly motivated
Social Media Executive to join our team in Bristol.


This role will work within our marketing team to be at the forefront our social media journey; showcasing our brand stories and development via our social channels.

You will bring strong photo and video making experience to the team to create compelling visuals that demonstrate our products.


A qualified marketing communications, journalist or creative writing executive with strong experience in social media content creation, you will put your skills to great use overseeing our company's presence on a multitude of public platforms.


As our social media executive you will create exciting content, analyse feedback and report on the uptake and effect your work is having on growing our following and name in the market places we operate.


You will find an excellent balance between the creation of frequent business updates and compelling content, whilst maintaining our customers' interests and engagement.

You will bring an understanding of the best times to post on various platforms to capture interest across a growing number of social followers (LinkedIn, Twitter, Instagram to name a few).


You will get to travel across our various office locations to interact with our industry leading technology and project teams, capturing progress of developments and social media worthy news to ensure our customer (both present and future) are fully aware of what we are working on to bring added value to their organisations.


Responsibilities
We work in an exciting and dynamic environment where every day is likely to be a little different but here are some of the main responsibilities you will have in the role:

  • Create written content, articles, pictures, videos and animations that are in line with our brands tone of voice and customer personas to drive a call to action by the reader to explore our company further via website visit or lead generation.
  • Capture, edit and post original photo and video content that showcases our products and capabilities.
  • Optimise content for publication across various social media sites and platforms
  • Schedule copy and release at optimal times for capturing customer engagement and interaction
  • Collaborate with Public relations appointed agencies
  • Find and build lasting relationships with industry leading multimedia designers
  • Monitor user engagement and feedback on posts whilst analysing and reporting effects of publications on follower numbers, website traffic and lead generation/opportunities.
  • Maintain a secure database of media platform login credentials.
  • Maintain and monthly budget report and assist in annual spend forecasting.

About you & what you will bring


We're looking for an experienced and talented
Social Media Executive who has what it takes to make a real impact in this role.

If you have experience in any of the following, we want to hear from you:

  • Aptitude, willing to continue learning and a desire to succeed
  • Excellent written English with the ability to speak confidently to a B2B audience
  • Strong ability to capture, edit and post original photo and video content. Graphic design & animation skills are desirable.
  • Experience in paid social media
  • Experience with scheduling tools to post across multiple platforms
  • Degree level education or equivalent industry experience in marketing communication skills, creative writing, journalism or similar.
  • Experience as a social media executive at a similar company or within a similar industry (desirable).
  • Expert knowledge of social media sites and algorithms.
  • Sound understanding of the process required to create, distribute, monitor and report on the effect of paid content and social media campaigns.
  • Ability to write compelling, attentiongrabbing articles.
  • Appreciation for innovative technology and ideas
  • Abi