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Social Media and Content Marketing Executive

2 months ago

Bristol, Bristol, United Kingdom Insidetravelgroup Full time
Job Description

Role Summary:

We are seeking a highly skilled and experienced Social Media and Content Marketing Executive to join our team at InsideTravelGroup. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive social media strategy that drives engagement, brand awareness, and customer acquisition.

Key Responsibilities:

  • Content Creation: Develop and curate high-quality content that resonates with our target audience and showcases the unique cultural adventure-style of travel offered by InsideTravelGroup.
  • Storytelling: Collaborate with our experts to uncover and share fascinating stories of the people and places we work with, combining dynamic imagery/video with creative copy.
  • Social Media Management: Manage our social media channels (Facebook, Instagram, Twitter, LinkedIn, etc.), ensuring consistent and on-brand posts, geared towards digital KPIs (key performance indicators).
  • Community Management: Respond to direct messages/comments, fostering conversation, building relationships, passing on leads, and relaying insight about trends or sentiment among our audience.
  • Campaigns: Plan and execute innovative social media campaigns that align with broader marketing and PR activity to drive engagement, brand awareness, and customer acquisition. Employ a test-and-learn approach to different content types (reels, videos, etc.).
  • Reporting: Report on performance and commercial impact, regularly auditing activity and outcomes, making suggestions for continuous improvement, and benchmarking against competitors.
  • Standards: Help set standards for what brilliant looks like – in terms of both visuals and impact – in our social media activity.
  • Collaboration: Work closely with the Content Marketing Manager and the wider marketing team to ensure alignment and support broader marketing goals.

Requirements:

  • Experience: Proven experience as a Social Media Executive or similar role, with a strong portfolio of successful social media campaigns and day-to-day activity.
  • Skills: Exceptionally proficient in social media platforms, scheduling and reporting tools, and best practices. Strong copywriting, content creation, and storytelling skills.
  • Passion: Genuine enthusiasm for social media and travel and a journalistic curiosity about the cultures and destinations we work with.
  • Proactive: Self-motivated and able to take initiative, continuously seeking new opportunities to enhance our social media presence.
  • Analytical: Comfortable with data analysis and using insights to inform strategy and decision-making.