Marketing Specialist

1 week ago


Cheadle, Staffordshire, United Kingdom Pets at Home Full time

Location:
Handforth (Cheshire) office based 2 days per week (Tuesday and Wednesday)

The Role:

  • This is an exciting opportunity for an ambitious marketer to join our pawsome Pet Care Centre (PCC) Local Marketing Team as a Marketing Specialist in Local Marketing.
  • This is a pivotal role in the team responsible for delivering our ambitious rollout of our Estate Interventions marketing programme, covering all Pet Care Centre (PCC) activity from rebrands, space swaps, refurbs, competitor activity to the opening of our new pet care centres nationwide
  • A pacey, multidisciplined local marketing role managing the endtoend estate interventions marketing programmes for our Pet Care Centres, from developing the marketing plan to instigating it and embedding the Pet Care Centres (PCC) in the local community
  • Enthusiastic marketing generalist with fully rounded 'hands on' multichannel marketing experience
  • Channel expert knowledge across local marketing to guide campaign opportunities in the local community space and lead on delivery
  • Resilient and tenacious with an ambition to deliver successful local marketing activations across our PCC estate
  • Ability to work collaboratively across the wider marketing team and key business stakeholders, retail operations and project managers and multiple agency partners.
  • Strong stakeholder management across multiple internal teams
  • Confident communicator, written and verbal, capable of communicating and reporting on the success of activity
  • Commercially astute with a proven track record in delivering marketing activity at a national and local level that creates impact and demonstrable results.
  • Ideally having experience in local marketing and working across a multisite retail operation.
  • Inquisitive with a desire for learning and growing within the team and wider business.
- ability to brief creative and other agencies as required

You're responsible for:

  • End to end execution of PCC estate interventions activity covering; opening's, closures, refits, extensions, rebrands and space swaps
  • Management and delivery of all PCC local activations, projects, campaigns, and community events
  • Embedding the PCC strategy and marketing process
  • Delivering the future strategy for new PCC openings
  • Supporting and delivering projects as required e.g., PCCs of the future
  • Building and continual improvement of marketing toolkits to deliver impactful estate intervention marketing activity
  • Running weekly PCC marketing project meeting across the wider marketing team, key stakeholder and engaging agency partners
  • Working cross functionally, engaging channel specialists and agency partners
  • Creative, channel briefing and engagement
  • Local campaign optimisation, reporting and wash ups of all activations
  • Management and development of one direct line report to support across delivery and wider PCC team requirements
  • Periodic reporting on recent marketing activity and results
  • Participation at meetings with the wider team, Project Management and Retail Operations.

Skill Set:

  • Marketing allrounder with knowledge across paid, earned, owned channels
  • Exceptional communication skills, including presenting
  • Selfstarter with the ability to multi task, prioritise and work under pressure to meet tight deadlines
  • Strong stakeholder management skills
  • Collaborative, enjoys working as part of a team
  • Strong organisational skills and campaign management
  • Commercially astute with budget experience
  • Project management, events experience (preferred)
  • Experience working in the retail sector (preferred)
  • Team management (preferred)
  • Intermediate level excel skills and powerpoint
  • CIM qualified/Degree equivalent

Benefits:

Colleague Discount 20% off and 30% off own brand

Company Pension

Excellent work culture, with the option to bring your pooch to work

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