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CRM Specialist

3 months ago

London, Greater London, United Kingdom VMA GROUP Full time

I'm really excited to be working with a brilliant, well-known charity on the expansion of their marketing function.

We're looking for a CRM Specialist to join the team who will be integral to harnessing the potential of the chairty's data-driven marketing to develop compelling campaigns.

You'll optimise use of Salesforce Marketing Cloud, working with Salesforce and other stakeholders to troubleshoot technical issues and streamline cross-charity processes.

As Marketing Cloud Specialist, you'll take a strategic and hands-on approach to digital product management, where you will be expected to own and develop product and data strategies, carry out A/B and multivariate testing, support up to 60 marketing cloud users, report on campaign performance and work closely with multiple stakeholders to develop a product roadmap for Marketing Cloud.

The role:

  • Take a strategic, hands-on approach to digital prouduct management
  • Own the Salesforce Marketing Cloud roadmap, championing the in-platform data strategy and managing new capabilities
  • Work with the Salesforce & Data Marketing Teams to design, review and update automated integrated email journeys within Marketing Cloud
  • Utilise reporting and analytics tools within Salesforce Marketing Cloud to measure and analyse campaign performance.
  • Work with the Salesforce & Data Marketing Teams to improve the efficiency and effectiveness of email marketing and stewardship through the strategic use of Marketing Cloud software
  • Configure and customise Salesforce Marketing Cloud to align with the organization's marketing strategy to convert prospects

Key Requirements:

  • Salesforce Marketing Cloud Email Specialist Qualification
  • Salesforce Marketing Cloud Administrator Qualification

About You

  • Proven experience as a Salesforce Marketing Cloud Specialist with a track record of successful implementations
  • In-depth knowledge of Marketing Cloud functionalities, including Journey Builder, Email Studio, Automation Studio, and Data Extensions
  • Experience of developing product roadmaps and delivering product strategies
  • Experience working with a wide range of stakeholders to support their email campaigns

Benefits

  • 30 days annual leave (plus bank holidays), with the option to buy or sell up to 5 days
  • A flexible approach to working arrangements
  • Access to our enhanced pension scheme
  • Life assurance
  • Discounted season ticket loan
  • Access to various health and wellbeing schemes, including the employee assistance programme

If you're interested in this excellent opportunity then please submit your CV today

Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.

VMA GROUP is a leading international interim, contract, temporary and permanent recruitment and executive search specialist. We are specifically focused on providing support to the communications, marketing, digital and change communities.

Our specialist practice areas cover: communications, corporate communications, internal communications, change communications, PR, media relations, financial communications, CSR, public affairs, investor relations, marketing, brand, digital marketing and agency services.

We have a reputation for providing expert consultancy services and advice, supported by in-depth knowledge of the professions we recruit for. Our thought leadership and benchmarking studies have become go-to resources for the communications, marketing, digital and change industries, supporting planning and decision-making for organisations of all shapes and sizes.

In the UK, VMA GROUP has offices in London, Bristol and Manchester and in Europe, VMA GROUP has offices in Amsterdam and Brussels, but we work with organisations and individuals on a global basis.

VMA GROUP is committed to equal opportunities and is an Inclusive+ Recruiter.