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CRM Specialist

2 months ago

London, Greater London, United Kingdom Ignite Full time

About Ignite

Ignite is a leading integrated creative agency that specializes in innovative marketing, technological, strategic, and design solutions for a wide range of clients across the hospitality industry and beyond.

Job Summary

We are seeking a talented CRM Specialist to join our team. As a CRM Specialist, you will be responsible for developing engaging email content plans, writing clear and compelling copy, and creating personalized email campaigns that drive results for our clients.

Key Responsibilities

  • Content Planning: Develop and implement email content plans that align with client objectives and KPIs.
  • Copywriting: Write high-quality, engaging copy for client emails that drive conversions and build brand awareness.
  • Email Design: Create visually appealing email headers and assets that align with brand guidelines.
  • Campaign Creation: Build and execute personalized email campaigns that drive results for our clients.
  • Customer Segmentation: Use CRM platform segmentation to create sophisticated customer segments and ensure the right messaging reaches the right audience.
  • Monthly Reporting: Work with the CRM Executive to track database growth, engagement, email performance, and the value of CRM activity.

Desired Skills and Behaviours

  • Copywriting: A passion for writing engaging content that drives results.
  • Innovative: A willingness to test new ideas and approaches to drive innovation and growth.
  • Eye for detail: A focus on delivering high-quality work that meets the highest standards.
  • Constantly striving for success: A drive to continuously improve and grow the CRM function.
  • Experience using CRM platforms: Experience with CRM platforms such as Acteol, Connect, Bloomreach, Airship, Drip, Klaviyo, and HubSpot.
  • Passionate about hospitality: A passion for the hospitality industry and a desire to work with clients who share this passion.

Perks

  • Hybrid working model with flexible hours.
  • Remote working options available.
  • Freedom to work from any FORA office in London.
  • 20 days paid holiday plus bank holidays and Christmas to New Year studio shutdown.
  • Genuinely flexible working hours.
  • Dog-friendly office spaces.
  • Free access to gyms across the FORA office estate.
  • Annual bonus opportunity.
  • Pension scheme.
  • Regular team socials.