Account Manager-Publicist

2 weeks ago


London, Greater London, United Kingdom M&C Saatchi Group Full time

ACCOUNT MANAGER-PUBLICIST

We are looking to hire a new Account Manager/Publicist to join our growing lifestyle team in Fabric. You'll be experienced across Consumer lifestyle PR, publicity, social and lifestyle big brands with a collaborative and creative mindset. This is a great opportunity for someone who wants to flex their PR/lifestyle experience whilst working across some truly exciting big brands.

ABOUT US

About M&C Saatchi Sport and Entertainment
This year marks twenty years of M&C Saatchi Sport and Entertainment - THE passions agency. For two decades the agency has been connecting brands to consumers through the things people love, making them culturally relevant through passions.

The agency's clients include, adidas, Amstel, Ballantine's, Barclaycard, Barclays, Dreams, Google, Heineken, Howden, Jameson, Kia, Lego, Lynx, Malibu, Red Bull, Virgin Media O2 and WHOOP.

With offices in London, Amsterdam, Berlin, Sydney, New York and Johannesburg, the team deliver the agency's core disciplines across sport, entertainment and lifestyle, including sponsorship consultancy, rights amplification, PR, branded content creation & experiential production.

The passions agency sits within the M&C Saatchi Group. Beyond this, the M&C Saatchi global network spans 23 countries with major hubs in the UK, Europe, Middle East & Africa, Asia and Australia.

At M&C Saatchi Fabric

M&C Saatchi Fabric are a creative comms agency working with some of the world's biggest brands developing campaigns that are at the cutting edge of culture. Clients include adidas, Reebok, Sky Showtime, Lego, Lynx and Bowers & Wilkins. We are looking for a Senior Account Executive to join the growing team

About The Role

As a Account Manager/Publicist on the FABRIC team, you are responsible for generating daily earned editorial output for your clients. You will have an in-depth understanding of the media landscape and news agenda, as well as proven contacts across a breadth of media silos, with a focus on the consumer, lifestyle and entertainment sectors.

You will get a buzz out of identifying media opportunities, crafting and shaping stories that pique media's interest and converting coverage. You will know the consumer, lifestyle and entertainment spaces inside and out and will have a strong interest in emerging trends, content, platforms and talent in these areas. You will be adaptable and versatile, applying your media relations skills to different clients.

If you have publicity experience across entertainment streaming services (Amazon Prime, Netflix, Disney+, HBO Max) or related brands, this is an advantage but not a requirement, although you will need to show enthusiasm to learn this sector (which you will be supported on in the role).

  • Consumer PR - must have
  • lifestyle and entertainment experience - must have
  • publicity expertise ideally across entertainment streaming services - good to have
  • Corporate PR - good to have


Responsibilities

Create effective PR plans for clients to generate output.

Pitch stories and ideas to media outlets on behalf of the client, consumer, lifestyle and entertainment essential. A specialist skillset spanning entertainment streaming space/media an advantage.

Identify and co-ordinate publicity opportunities such as speaking engagements, appearances and interviews.

Draft briefing documents for the client's SLT and help them prepare for media visits, conferences and interviews.

Build and maintain successful relationships with the media and other outlets.

Monitor and track daily client coverage (using media monitoring tools), applying a critical eye to identify proactive and reactive opportunities. Provide timely responses to inquiries and feedback.

Create compelling press releases, media pitches, and story angles to generate positive media coverage.

Cultivate and maintain relationships with local media outlets, journalists, bloggers, and influencers to secure press coverage and media partnerships.

Develop and execute comprehensive PR plans to promote the restaurant's brand, events, and offerings.

Manage day to day relations with media and other platforms.

Promote the client or company image in a successful manner.

Stay abreast of industry trends, competitor activities, and market developments to identify new PR opportunities.

Analyse PR performance metrics and provide regular reports to management, highlighting successes and areas for improvement.

About You

2-3 years as a PR Manager / Publicist working on behalf of global consumer, lifestyle and entertainment brands. Publicity experience within TV, Streaming, Studio space experience an advantage.

A network of high-level relationships with key entertainment media (consumer and industry trade), and consumer lifestyle and news media.

Solid understanding of the global lifestyle, consumer and entertainment markets – competitors, key media, emerging trends, content and the consumer lifestyle space. Understanding of entertainment streaming market an advantage.

A passion for the entertainment category an advantage, you're obsessed with TV, film, series, documentaries etc. and can apply this knowledge to your work.

Experience generating pitches and confidence when outreaching to key media, an entrepreneurial spirit/approach to converting coverage, looking for fresh angles. and applying strategic thinking to land output.

Experience planning and managing PR events.

Experience coordinating and managing press junkets for global A-list talent; working with Studios, Agents and Partners an advantage.

European market experience – CEE, Nordics, Iberia, Netherlands – an advantage for Entertainment specialty. UK and global experience essential for consumer and lifestyle areas.

Experience in trade/corporate comms an advantage.

Highly organised, diligent, reliable and hands-on; you will thrive in fast-paced environments.

Ability to build strong client relationships and create trust quickly.

WHAT WE VALUE MOST:

OUR VALUES

  1. 1. Excellence – We have high standards. It's not about perfection but striving for the best. Going the extra mile(s) to achieve culture defining work.
  2. 2. Progressiveness – We are in tune with the ever-evolving passions landscape. We always work with integrity and authentically.
  3. 3. Collaboration – We focus on the collective rather than the individual. We bring brilliant minds together to interrogate work, finding unconventional and creatively rich storytelling.
  4. 4. Resilience – We work fast and furiously, responding to the cadence of culture, staying ahead of the curve. We trust our guts. We're passionate not precious. We're critical thinkers.
  5. 5. Curiosity – We make no assumption and challenge convention.

WHAT WE OFFER:

We offer a competitive salary and benefits package which includes private healthcare, private dental, employer contributory pension, life assurance and income protection. We also offer a host of benefits that support wellbeing including subsided gym membership, 'inclusive bank holidays', Mental Health First Aiders, Cycle to Work Scheme, HealthHero , Mentoring Collective, to name a few.

Our learning and development initiatives run throughout the year offering you the chance to upskill and develop you career in a supportive environment.

Whilst our commitment to Diversity, Equity and Inclusion sees us offer learning opportunities around DE&I, targeted mentoring programmes and the opportunity to participate in a number of active Employee Led Networks and associated events. Finally, this role will be supported with all the necessary personal development required to set someone up for success.

M&C Saatchi Group is an Equal Opportunity Employer which does not discriminate, celebrates diversity and bases all hiring and promotion decisions solely on talent and capability, without regard for any personal characteristics.


#LI-JL1


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