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Publicist (12 Month Ftc)

3 months ago

London, Greater London, United Kingdom BBC Full time
Job Introduction

We have an opportunity for a Publicist to join the Communications team in a role that will span across Production and Brands.

As the publicist, you will be responsible for managing publicity campaigns, including programme publicity, interactive content, and issues management.

You'll have the opportunity to work across internationally recognised brands and shows like Top Gear, Silent Witness, Amazing Hotels:
Life Beyond The Lobby and Our Universe and Inside Our Autistic Minds. You must be passionate about TV, with impressive publicity contacts, strong stakeholder management, and crisis comms experience. Creativity will also sit at the heart of everything you do.

The BBC Studios UK Communications team creates and delivers ambitious publicity plans to support trading and commercial relationships.

Working closely with the UK business divisions, marketing, and licensees plus the wider BBCS Communications team, the team are experts in licensing comms and trade licensing events, reputational management, and consumer publicity for brands.

Main Responsibilities

You will lead and take full responsibility for communications campaigns; work across a number of genres in the productions and brands communication team to deliver high-level communications strategies and campaigns.


Create and implement compelling and ambitious trade communications and publicity campaigns, interviews, launches, and stunts across priority products, services, and brands.


Generate innovative ways of increasing favourable media coverage and raising the profile of specific output/service, anticipate and manage issues with potentially negative impact; handling reactive issues as required.

Write clear, concise media information for programming/services and associated online and interactive content.


Collaborate and form good working relationships with a wide range of stakeholders; establish and maintain a network of contacts with the media, national and regional newspapers and magazines, websites, TV, radio, and online outlets.


Evaluate work, collecting and examining evidence to assess the impact of communications work, and distributing lessons to the wider team.


Coordinate press conferences, screenings, launches and briefings, previews, handling requests for interviews as and when needed, face-to-face audience engagement, and audience-facing events/activity.

Generate assets for use online and in social media and contribute to the running of social media accounts.

  • Proven record working in publicity, public relations, or journalism
  • Good understanding of the media environment (including social media) and the newsgathering process across radio, television, print, and online
  • Excellent news sense with the ability to write, clear and lively copy, which stimulates both the media and public interest
  • Excellent and proven creativity in campaigns and evidence of trying out new ideas and approaches to reach audiences
  • Superb interpersonal skills with the ability to establish and maintain credibility and effective working relationships with a wide range of contacts at different levels
  • Excellent media contacts and knowledge and understanding of online and social media opportunities for a publicity campaign
  • Ability to demonstrate knowledge and awareness of all media outlets and the social media landscape
  • Proven organisational and planning skills that include managing multiple campaigns, organising/delivering events, and managing crises
  • Experience in television/entertainment publicity, an understanding and working knowledge of the broadcasting industry, and the ability to create, edit and produce digital assets for social media will be advantageous
youmakethebbc

About the BBC
We don't focus simply on what we do - we also care how we do it. Our values and the way we behave are important to us. Please make sure you've read about our values and behaviours in the document attached below.

Diversity matters at the BBC.

We have a working environment where we value and respect every individual's unique contribution, enabling all of our employees to thrive and achieve their full potential.


We want to attract the broadest range of talented people to be part of the BBC - whether that's to contribute to our programming or our wide range of non-production roles.

The more diverse our workforce, the better able we are to respond to and reflect our audiences in all their diversity.

To find out more about Diversity and Inclusion at the BBC, please click here

Package Description

Band:
C

Contract type: 12 month FTC

Location:
London

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_Excellent career progression _- the BBC offers great opportunities for employees to seek new challenges and work in different areas of the organisation.
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_Unrivalled training and development opportunities_ - our in-house Academy hosts a wide range of internal and external courses and certification.

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_Benefits_:

  • We offer a competitive salary package, a flexible 35hour working w