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Public Relations Account Coordinator

3 months ago


London, Greater London, United Kingdom KARLA OTTO Full time

Karla Otto is a renowned public relations and communications agency with offices across 13 locations in the UK, EMEA, US and Asia. Established in 1982 by Karla Otto herself, the agency has since grown to become a global leader in luxury brand PR and events.

With offices in major fashion capitals such as Milan, London, New York, and Los Angeles, Karla Otto represents some of the most prestigious fashion, beauty, and lifestyle brands in the industry.

In 2017, Karla Otto and K2 merged to form The Independents, a global group of agencies for industry leaders across luxury and lifestyle. Currently this group comprises of Bureau Betak & Bureau Future, Karla Otto, K2, The Qode, Lefty, Prodject and CTZA, Atelier LUM and INCA Productions.

Our network of expert strategists, designers, planners and publicists work tirelessly to deliver exceptional results and establish long-term partnerships with our clients. We are passionate about the world of fashion, beauty, and luxury, with everyone bringing their unique expertise and insights to the table. We are driven by a shared commitment to excellence and a deep understanding of the ever-evolving industry landscape.

To help support our future growth as an agency, we are looking for an Account Coordinator to join our team based in our London office.

Key Responsibilities

  • Deliver creative and considered media mailers, and persuasive and engaging press releases and copy to ensure our clients are at the forefront of target media and supporting their strategic objectives.
  • Actively seek opportunities to pitch news stories relating to product, key news items and events.
  • Lead showroom appointments and recognize their value in building and cultivating relationships with members of press.
  • Oversee the Account Assistants/ Interns in the daily Sample Trafficking process, ensuring the end-to-end process runs smoothly, requests are prioritized appropriately, and escalate any issues that arise across the communications and logistics departments.
  • Manage workflow and delegate priorities for the day to the Account Assistants/Interns based on knowledge of client requirements and workload.
  • Review client credit levels and discuss findings and solutions with the Account Managers to ensure that clients achieve and exceed the agreed levels of coverage.
  • In the absence of Account Managers, communicate to client stakeholders in a way that reassures the client and represents the Karla Otto brand.
  • Support the asset management process and ensure assets are delivering the required Return on Investment (ROI); raising concerns and solutions to the relevant Account Manager where necessary.
  • Prepare agendas, meeting minutes and media updates for client calls
  • Create relevant competitor analysis that can be used in commercial decision making by the wider team.

Key Attributes

  • Extensive experience as a high performing Accounts Assistant/PR Assistant in a fast-paced agency/in-house environment
  • Interested in culture, arts, fashion and lifestyle and can talk confidently and make suggestions about how these elements can be used to enhance our client's offering
  • Strong relationships with press and industry peers
  • Actively seek opportunities to learn something new and broaden their experiences
  • Strong communication skills (both written and oral), research, and organization skills and high attention to detail
  • Ability to work under pressure to meet deadlines, prioritizing own work in a fast-paced environment as well as junior members of the team
  • Positive attitude to challenging situations and a willingness to go above and beyond the call of duty in order to complete a project accurately and on time
  • Must be efficient in Outlook, Excel, and PowerPoint

At Karla Otto, we are always looking for personalities with positive charisma who are enthusiastic, self-motivated, and have a keen sense of aesthetics.

Karla Otto embraces and celebrates diversity, inclusivity, and equal opportunity. We are committed to building a team that represents a variety of backgrounds, perspectives, and skills. Karla Otto provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression.

We aspire to have a diverse and inclusive workplace and strongly encourage qualified applicants from a wide range of backgrounds to apply and join our team