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Cdp Technical Lead

3 months ago


London, Greater London, United Kingdom Merkle Full time

Company Description:


Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specialises in the delivery of unique, personalised customer experiences across platforms and devices.

We call it 'people-based' marketing, and with over 25 years' experience, we are proud to be recognised as a global leader.


Merkle's heritage in data, technology and analytics is the foundation for our understanding of consumer insights that drives our people-based marketing strategies.

Combined with our expertise in performance creative and media, we can then offer our clients content-driven, contextual and compelling customer experiences that drive business growth.


In 2016, the agency joined dentsu, one of the world's biggest media companies to form the Customer Experience Management (CXM) Line of Business.


Job Description:

The Role


Come and join our team We're looking for a proactive, enthusiastic, creative lead developer and CDP (Customer Data Platforms) technical team lead for marketing technologies, to integrate into our growing team working across a diverse mix of clients.


The CDP Technical Lead role is a unique hybrid of business and technical consultancy, with the focus on CDPs (for example Bloomreach (formerly Exponea), Adobe Experience Platform, mParticle).

As the Technical Lead for multiple client projects, you will implement these tools for some of the biggest companies in the world.

You will be delivering high quality technical solutions to solve our clients' problems. You will also be instrumental in forming and growing a CDP delivery team to scale with client CDP demand.

Life as a CDP Technical Lead at Merkle

  • You will from part of a large team of highly skilled technical consultants there is not much we don't know about marketing technology implementation
  • The team is experienced in multiple software technologies, you will have the option to cross train and enhance your knowledge you could expand your product portfolio with a range of other tools (Salesforce Marketing Cloud, Braze, Adobe Campaign)
  • Build and maintain cutting edge Customer Data Platforms with Bloomreach (Exponea), Adobe Experience Platform and Salesforce CDP and others
  • Grow and lead a CDP delivery team to scale with client CDP demand.
  • Own delivery tasks from initial requirements, through to design, development, testing, and deployment
  • Demonstrate technical expertise while scoping and driving the creation of marketing and data solutions, ETL, platform configuration, APIs, integrations, and other platform development
  • Proactively identify and resolve problems including client data feed issues and recommend appropriate courses of action
  • Have the opportunities to become a certified expert in the different technologies you work with
  • Help us continuously improve by identifying, creating, and enhancing internal systems and processes based on recurring client requests or evolving industry standards
  • This role currently follows a hybrid way of working where you will work based in the local office (London or Barcelona) and remotely from home

Qualifications:

What we are looking for in you

  • A technical background, demonstrated with a degree in a technical field (e.g., Computer Science, Business Information Systems) or equivalent experience
  • Proven experience of architecting and delivering Customer Data Platform for organisations.
  • Cloud development and implementation experience in one of the main providers (AWS, GCP or Azure)
  • Experience with integrations between tools using APIs including testing
  • Experience of delivering and understanding of databases, data warehouses, data lakes, data modelling, data integration and ETL concepts
  • Experience of managing a team would be desirable
  • Hands on experience in programming languages (SQL, JS, or Python) would be beneficial
  • Excellent communication, interpersonal, and teamwork skills; ability to interact with people of varying backgrounds, technical abilities, languages, and cultures
  • Ability to adapt in a dynamic working environment and learn quickly, and passion for problem solving
  • Ability to interpret technical and business objectives and needs, with attention to detail
  • Marketing concepts experience/knowledge would be a bonus
  • Be prepared to travel or work on Client/Partner sites when required, including short business trips to other regions and abroad

Additional Information:

A few of the benefits

  • You'll have a competitive salary, private health & dental insurance, corporate discounts and career development through Dentsu University, free access to LinkedIn learning and degree level training programs through Multiverse
  • 29+ days of annual leave (25 days of regular holidays, Birthdays off and 3 additional wellness days) We also offer the opportunity to volunteer for up to 2 days per year and tend to close down the agency between Christmas and new years
  • You'll have a hybrid working schedule, with