Global Chief Enablement Officer, Marketing Effectiveness

2 weeks ago

London, Greater London, United Kingdom King Eclient Sl Full time

Who We Are:

At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon a century of combined expertise, where creativity meets technology, and diverse perspectives ignite inspiration. With the merger of VMLY&R and Wunderman Thompson, we have forged a new path as a growth partner that is part creative agency, part consultancy, and part technology powerhouse. Our global family now encompasses over 30,000 employees across 150+ offices in 64 markets, each contributing to a culture that values connection, belonging, and the power of differences. Our expertise spans the entire customer journey, offering deep insights in communications, commerce, consultancy, CRM, CX, data, production, and technology. We deliver end-to-end solutions that result in revolutionary work. Chief Enablement Officer, Marketing Effectiveness & Intelligence (ME&I) Overview Marketing Effectiveness & Intelligence is VML's global capability focused on helping clients make data-informed decisions that lead to growth. It is made up of three parts. ME&I Core is a global centre of excellence in insight, analytics, measurement and effectiveness. Its Enablement team (ME&I Enable) is responsible for driving growth by identifying the right ME&I solutions for VML's key clients and prospects. ME&I Enable work closely with client teams and new business teams to set the marketing effectiveness agenda, and ensure the right ME&I offers are scoped into the client roadmap. They also support data and analytics teams in the individual VML offices (known as ME&I Community) and within the VML Enterprise Solutions businesses. We are seeking a Chief Enablement Officer to lead the Enable and Community functions globally. The successful candidate will be responsible for building and leading a team of senior, client-facing ME&I leads who are accountable for driving client growth and excellence in marketing effectiveness. They will work closely with the leadership of the ME&I Core business, reporting into its Chief Effectiveness Officer (Manjiry Tamhane). The Chief Enablement Officer is a critical role that requires strong stakeholder management skills, influence, collaboration, and the ability to simplify complex concepts. Key Responsibilities
  • Lead the Enable function within ME&I, managing a group of regional ME&I Enable leads
  • Lead the ME&I Community function, acting as a senior representative and coach to local data and analytics teams
  • Support the development of the data science offer within the Enterprise Solutions (ES) capability, acting as a trusted partner to the leadership of ES and its constituent businesses (e.g. Commerce & Technology, MAP)
  • Work closely with the Chief Effectiveness Officer and the leadership of ME&I Core to ensure that client requirements are being translated into solutions and scopes of work, and that solution innovation within ME&I Core is informed by what clients are asking of VML
  • Develop and maintain trusted relationships with senior stakeholders across VML and clients
  • Work with VML client leads and local agency leads to identify the right effectiveness solutions for key clients
  • Work with new business leads to assemble and represent the best ME&I solutions in new businesses – including taking an active role in pitching
  • Identify and recommend which teams (across ME&I Core, ME&I Community and Enterprise Solutions) should deliver scopes of work
  • Be a constructive critical partner to leadership, knowing how to balance growth opportunities with commercial KPIs, and having frank conversations with peers when necessary to ensure a high conversation rate and minimise low value / low likelihood to convert opportunities
  • Influence and collaborate with the rest of VML, acting as a highly visible lead for ME&I within the agency
  • Contribute to VML's reputation for marketing effectiveness through thought leadership and external speaking engagements, working with VML's marketing team
  • Communicate VML's ME&I capability and offers to clients in clear and engaging ways, being seen as a trusted partner to clients
Skillset
  • Strong leadership and management skills to lead a team of regional ME&I Enable leads
  • Excellent communication and coaching skills to act as a senior representative and coach to local data and analytics teams
  • Broad knowledge of data consulting, data platforms, analytics and marketing effectiveness to support the development of the offer within ME&I
  • Ability to build and maintain trusted relationships with senior stakeholders across VML and clients
  • Strong business acumen and commercial awareness to balance growth opportunities with commercial KPIs
  • Experience in pitching and presenting solutions to clients, with excellent presentation and communication skills
  • Ability to collaborate and influence cross-functionally within VML, acting as a highly visible lead for ME&I within the agency
  • Strong problem-solving skills to identify the right effectiveness solutions for key clients
  • Thought leadership and external speaking experience to contribute to VML's reputation for marketing effectiveness
  • Strategic thinking and ability to translate client requirements into solutions and scopes of work.
At VML, we are committed to fostering an all-inclusive work environment that is both rewarding and career-forward. Our Inclusion, Equity & Belonging initiatives, alongside the VML Foundation, reflect our dedication to giving back and making a positive impact in our communities and beyond. Our people are the heartbeat of our organization—creators, doers, innovators, makers, and thinkers—who drive not just marketing, but meaningful experiences that resonate in every action and interaction. VML is a WPP Agency. For more information, please visit our website, and follow VML on our social channels via Instagram,LinkedIn, andX. When you click "Submit Application", this will send any information you add below to VML. Before you do this, we think it's a good idea to read through our Recruitment Privacy Policy. California residents should read our California Recruitment Privacy Notice. This explains what we do with your personal data when you apply for a role with us, and, how you can update the information you have provided us with or how to remove it.
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