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Campaign Marketing Specialist
3 months ago
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At R3, our vision is a world where value moves freely, and business is done safely. Our mission is to enable an open, trusted, and enduring digital economy. We are a scale up with a startup's grit. We encourage a workforce where no idea is too small, and no two days are the same.
About the RoleWe are seeking a proactive and detail-oriented Campaign Marketing Specialist to support our marketing efforts globally. As a key member of the marketing team, you will assist in the execution of field marketing initiatives to drive brand awareness, lead generation, and customer engagement. Your role will involve collaborating with cross-functional teams, organizing events, managing partnership marketing opportunities, and implementing effective marketing campaigns to achieve business objectives.
Your Responsibilities:- Assist in the development and implementation of global marketing campaigns and programs to drive lead generation, customer acquisition, and revenue growth.
- Work closely with our Business Resources team to support the planning, organization, and execution of various events, including conferences, webinars, workshops, and networking events, to showcase our products/services and engage with prospects and customers.
- Identify potential partners and assist in establishing strategic partnerships with industry associations, financial institutions, technology providers, and other stakeholders to expand market reach and enhance brand visibility.
- Work closely with our Content Lead to leverage compelling content, including presentations, case studies, whitepapers, and blog posts, to support sales efforts, educate prospects, and reinforce brand messaging.
- Work closely with the sales team to provide marketing support, develop sales collateral, and ensure alignment between marketing initiatives and sales objectives.
- Conduct market research and analysis to identify market trends, competitive landscape, and customer insights, and provide recommendations for marketing strategies and tactics.
- Assist in managing the field marketing budget, tracking expenses, and ensuring cost-effectiveness and optimal allocation of resources.
- Monitor and analyze campaign performance, track marketing metrics, and prepare reports to evaluate effectiveness, identify areas for improvement, and provide insights to stakeholders.
- Bachelor's degree in Marketing, Business Administration, or a related field.
- At least 3 years experience in a similar role.
- Strong organizational and time management skills, with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
- Excellent communication skills, both written and verbal, with attention to detail and accuracy.
- Ability to work effectively in a collaborative team environment and build relationships with internal and external stakeholders.
- Proficiency in Microsoft Office Suite, marketing automation tools, Vimeo, Sales Force and Pardot systems.
- Interest in the fintech industry and willingness to learn and adapt in a fast-paced, dynamic environment.
R3 is a leading enterprise technology firm specializing in digital solutions for regulated financial markets. Our technology enables financial markets to operate with greater efficiency, transparency and enhanced connectivity. Our focus is on progressing markets and fostering an open, trusted and enduring digital economy.
R3ers center around our core values – Collaborative, Ownership, Bold and Customer First – as a result our flagship DLT platform, Corda, and R3 Digital Markets product suite is trusted by the world's leading financial market infrastructures (FMIs), exchanges, central banks, and commercial banks.
R3 is proud to be an equal opportunity workplace. We are a diverse and inclusive team that supports all ethnicities, races, genders, sexual orientations, origins, disability, and veteran status and cultures. At R3, we're committed to fostering an environment where individuality–not conformity–is embraced and valued because we believe our collective differences are what make us better together. For more information, visit or connect with us on Twitter or LinkedIn . If you don't meet all of the above criteria, but you think you'd be a great addition to R3, send us your CV/resume. We're always interested in meeting bold, collaborative people who are excited to work with us.
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