Marketing Campaign Specialist

3 days ago

London, Greater London, United Kingdom EMR | Specialist in Marketing Recruitment Full time
Job Opportunity

A leading global financial services provider is seeking a skilled Marketing Executive to drive integrated marketing campaigns for a key consumer finance savings product.

Key Responsibilities:

  • Support the development and execution of the marketing and digital strategy for the B2C financial services business
  • Assist with paid media programs to maximize engagement with existing clients and attract new customers
  • Collaborate with the business to develop ATL and BTL acquisition and retention strategies
  • Execute marketing plans that meet business objectives and are delivered on time and within budget
  • Build relationships with external agencies and internal teams to support the marketing team
  • Optimize marketing initiatives to ensure effective ROI on all campaigns

Requirements:

  • Solid experience in a similar B2C marketing role
  • B2C financial services experience is essential
  • Track record of paid media experience is essential
  • Sound knowledge of marketing, including experience of the full media mix, promotions, and communications B2C channel
  • Proficient in managing external relationships and internal stakeholders
  • Naturally creative and idea-generating, with a willingness to challenge the norm
  • Digital marketing expertise, including CRM/email marketing, PPC, SEO, and Social Media
  • Proficient copywriting skills to support content development

Salary: c£40-£50,000 Base

Contract: 12-months FTC

Working Arrangement: 3-days in the office

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