B2B Demand Marketing Manager

2 weeks ago

London, Greater London, United Kingdom J&C Associates Full time

We are Global IT Recruitment specialist that provides support to the clients across UK, and Europe. We have an excellent job opportunity for you.

Job Title: B2B Demand Marketing Manager - Hybrid Events and WebinarsLocation: Shoreditch (Hybrid)Duration: 12 months contract initially

The Opportunity:

  • Client is recruiting for a hands-on Demand Marketing Manager to work within the B2B Marketing Team, specifically focusing on hybrid events and webinars.
  • The successful candidate will be responsible for managing the end-to-end process of digital events to meet targets for driving customer engagement, marketing qualified leads, and ARR.
  • In close collaboration with stakeholders across EMEA and the US, you will produce and manage B2B hybrid events and webinars.

What you'll do:

Planning

  • Develop and document plans to drive growth across tactical demand marketing initiatives, with a strong focus on hybrid events and webinars.
  • Represent demand marketing and provide ideas and solutions that tie into the data-driven strategy that we promote.
  • Advise hybrid events and webinars strategy by understanding business priorities, opportunity sizing, and resource availability.
  • Utilize a variety of data models and insights to determine the best approach for digital events.
  • Ensure alignment with global priorities and initiatives to ensure that locally driven campaigns are operating in key opportunity areas and deliver incremental benefit to the business.

Execution

  • Manage the end-to-end process of digital events (webinars), including planning, producing, promoting, executing, and analysing the outcomes.
  • Collaborate with peers in cross-functional teams (e.g., demand marketing, regional marketing, sales) to ensure seamless execution of events.
  • Oversee all production details of hybrid events and webinars, ensuring a smooth and professional experience for attendees.
  • Utilize project management tools like Workfront to set up and detail campaigns, ensuring readiness for deployment.
  • Ensure the technical aspects of webinars, such as platform setup, speaker coordination, and live event support, are handled efficiently.
  • Centralize documentation of all webinar-related assets to support demand generation and ensure easy access and reference for future use.

Measuring and Success

  • Define success metrics upfront and communicate them across all partners to ensure alignment.
  • Set up campaigns to ensure metrics can be effectively measured and tracked.
  • Ensure performance metrics are tied into the overall business priorities and are useful for future program refinement.
  • Build testing frameworks where possible to assess business impact and validate results.
  • Showcase program progress and successes to wider partners through regular updates and quarter-end reviews.
  • Centrally assess and document the results of webinars, providing detailed reports that can inform strategy and improvement areas.

What you'll need to succeed:

  • 5+ years of significant marketing experience with a growth mindset, a solid understanding of CRM, and experience in solving business problems.
  • Proven experience in planning and executing digital events (webinars) from start to finish in a B2B environment.
  • Excellent project management skills and experience with tools like Workfront.
  • Strong organizational skills and ability to manage multiple projects involving various stakeholders.
  • Excellent analytical skills for data-led decision making.
  • The ideal candidate is reliable, detail-oriented, and understands B2B user journeys.

Preferred Qualifications:

  • Strong copywriting skills.
  • Experience with digital event platforms and technologies (preferably Connect).
  • Experience working in a global, cross-functional environment.

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