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Search Executive
3 months ago
Birmingham/ Hybrid (3 days in the office)
A B2B Marketing Agency are seeking an experienced
Search Executive with extensive experience of SEO and PPC.
Skills and experience:
- The role requires
experience of SEO (80%) and PPC (20%): - Strong understanding of the functionality of
paid campaigns on major paid media platforms. - Experience of supporting in devising and implementing successful paid campaigns is essential.
- Awareness and technical knowledge of international paid media topics, trends, channels and platforms, and a deep understanding of the crossborder nature of paid media.
- Excellent presentation and consultative skills, able to influence, advise and build relationships with clients, colleagues and thirdparty providers
- Strong numerical and analytical skills, and an indepth knowledge of management/reporting tools, supported with good MS Office skills especially Excel.
- The ability to think creatively and strategically and perform insightful multichannel analysis and reporting using tools such as Sprout, BuzzSumo, Fanpage Karma, Followerwonk and Google Analytics.
- Excellent writing and content creation skills across channels and client and campaign proposals.
- Data driven
- Eye for details
- Able to communicate well and explain complex ideas in a simplistic way
- Wider marketing and/or PR knowledge is desirable; a degree or marketing qualification is preferred.
