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Head of B2B Marketing and Communications
3 months ago
DC Thomson
Closing Date: 26/06/2024
- London/Hybrid
- DC Thomson Media
At DC Thomson we are a business with a purpose – to make a positive impact on the communities we serve.
We are home to some of the world's best loved media brands, organised around local news and radio, companionship, kids, advocacy, energy, puzzles and hobbies. The Courier, The Press & Journal, The Sunday Post, Beano, Stylist, Puzzler, The People's Friend, My Weekly, bunkered, Energy Voice and Findmypast are just some of the brands you might know us for.
Deeply rooted in our communities, we are investing in data, technology and talent to unlock a new level of understanding about what really matters to our customers. We're changing the way we work to create a flexible, collaborative, learning-led culture that draws on expertise from across the organisation to create award-winning content and cultural moments that make audiences want to be part of our communities.
Our HQ is in Dundee and we have bases around the UK employing over 1,200 extraordinarily creative colleagues working in a mix of office/home/hybrid. They're passionate about being part of the story of so many well-loved brands and they're crucial to our ambitions for the company. We're looking for the best people to join us at DC Thomson, to share their energy, ideas and skills and be part of our story.
Reporting directly to the Head of Marketing for DC Thomson, The Head of B2B Marketing and Communications will set and deliver the annual strategic marketing plan for our B2B services, with a focus on our insights agencies. Taking the lead in telling our B2B stories across channels, The Head of B2B Marketing and Communications will work closely with our commercial teams to drive awareness and consideration of our B2B services to deliver new business and deepen relationships and engagement with our client roster.
Responsibilities:
- Use customer insight, data and analysis to develop a clear commercial marketing strategy accelerating growth for our Beano Studios and The Stylist Group B2B services
- Lead our PR and thought leadership marketing efforts to drive brand awareness of our B2B services and insight agencies, whilst strengthening their parent brands
- Alongside the commercial teams identify and define key target markets and develop bespoke content to drive new business leads
- Influence the development of new products or enhancements for our B2B insight agencies and services and own marketing strategies to take these to market in a creative and impactful way
- Create and implement metrics designed to demonstrate and measure the value and impact that the B2B marketing strategy and plans have on commercial growth
- Build, lead and develop an effective B2B marketing team
Skills & Experience
- Significant experience as a marcomms professional with a proven track record of marketing B2B services
- Experience in influencing leaders cross-functionally across product and commercial to deliver material business results
- Demonstrable experience of shaping and developing thought leadership and PR strategies
- Experience of crisis comms
- A creative thinker who constantly brings new ideas to the table
- A confident and experienced writer with an editorial mindset
- A strong, clear, calm and consistent communicator – verbally, visually and in writing
- Adept at building productive cross-functional relationships
To apply for this role, please follow our online application process and submit a CV and cover letter.
This is a full-time, permanent position, working 35 hours per week from our London, Fleet Street Office. The role presents the opportunity for hybrid working that must include regular office attendance. We offer a generous package including 34 days holiday, health cash plan, gym discount, excellent pension, a competitive salary, and many more staff discounts and benefits.
We are an equal opportunity employer and encourage applications from everyone and do not discriminate on the basis of race, religion, gender, sexual orientation, age, marital status, disability or any other protected characteristics.
If you have any issues with your application, please email
Please note that we reserve the right to close the vacancy early once we have received suitable applications. Therefore, please ensure you submit your application as early as possible to avoid disappointment.
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