B2B Marketing Professional

3 days ago

London, Greater London, United Kingdom Marketing Talent | Marketing Recruitment Experts Full time £50,000
Marketing Manager - B2B Financial Publishing

This is an exciting opportunity to join a market leader in B2B financial publishing and information products as a Marketing Manager. Working with the Head of Lifecycle Marketing, you'll join a fast-growing team and business, having responsibility for creating demand, capturing demand, nurturing leads, and growing the existing audience to achieve subscriptions new business and renewal revenue targets.

Key Responsibilities:
  • Develop, manage, and activate effective marketing campaigns across a range of digital channels, including email and both organic & paid social media
  • Collaborate with Product Marketing to iterate and improve marketing programmes across the lifecycle
  • Deliver analysis on program/campaign performance, with a focus on ROI, revenue, and attribution
  • Work with the Head of Lifecycle Marketing and Product Marketing Manager to understand business priorities and identify opportunities
  • Collaborate with the Marketing Technology team to create automated programmes that nurture, onboard, and engage audiences
  • Deliver highly optimised assets - engaging in regular AB testing, working to good design principals, meeting brand guidelines, and using effective imagery and copy
Requirements:
  • 3+ years' experience in B2B marketing, with some experience in demand generation / lead generation strategies, including lead nurturing
  • ~ Ideally subscriptions / publishing product marketing experience
  • ~ Experience working closely with sales / business development functions
  • ~ Good knowledge of customer data analytics and the ability to convert data into meaningful insight
  • ~ Good understanding of SEO principles and strategies
  • ~ Strong experience with campaign management systems (e.g. Pardot, Marketo, etc) and CRM (e.g. Salesforce)
  • ~ Experience optimizing performance across paid, website and email
  • ~ Good knowledge on other acquisition channels and levers (PPC, social – LinkedIn, retargeting, direct mail, events, list research)
  • ~ MS office, advanced Excel

This role would suit someone looking to gain valuable B2B marketing experience within a leading multi-national brand, with excellent opportunities for progressing your career.

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