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B2B Marketing Professional
2 months ago
This is an exciting opportunity to join a market leader in B2B financial publishing and information products as a Marketing Manager. Working with the Head of Lifecycle Marketing, you'll join a fast-growing team and business, having responsibility for creating demand, capturing demand, nurturing leads, and growing the existing audience to achieve subscriptions new business and renewal revenue targets.
Key Responsibilities:- Develop, manage, and activate effective marketing campaigns across a range of digital channels, including email and both organic & paid social media
- Collaborate with Product Marketing to iterate and improve marketing programmes across the lifecycle
- Deliver analysis on program/campaign performance, with a focus on ROI, revenue, and attribution
- Work with the Head of Lifecycle Marketing and Product Marketing Manager to understand business priorities and identify opportunities
- Collaborate with the Marketing Technology team to create automated programmes that nurture, onboard, and engage audiences
- Deliver highly optimised assets - engaging in regular AB testing, working to good design principals, meeting brand guidelines, and using effective imagery and copy
- 3+ years' experience in B2B marketing, with some experience in demand generation / lead generation strategies, including lead nurturing
- ~ Ideally subscriptions / publishing product marketing experience
- ~ Experience working closely with sales / business development functions
- ~ Good knowledge of customer data analytics and the ability to convert data into meaningful insight
- ~ Good understanding of SEO principles and strategies
- ~ Strong experience with campaign management systems (e.g. Pardot, Marketo, etc) and CRM (e.g. Salesforce)
- ~ Experience optimizing performance across paid, website and email
- ~ Good knowledge on other acquisition channels and levers (PPC, social – LinkedIn, retargeting, direct mail, events, list research)
- ~ MS office, advanced Excel
This role would suit someone looking to gain valuable B2B marketing experience within a leading multi-national brand, with excellent opportunities for progressing your career.
Please keep an eye on our website for future positions that may be of interest.
