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Trade Marketing Specialist

3 months ago

Birmingham, Birmingham, United Kingdom Goodyear Full time

Goodyear. More Driven.

Location:

Birmingham Business Park (Hybrid Working Scheme)

The Role:

Goodyear UK have a fantastic opportunity within our Marketing team for a Trade Marketing Specialist.

Principle Duties and Responsibilities:

  • Working alongside the key account manager on brand jobs. Will be responsible for country channel annual marketing plans definition and implementation.
  • Defines action plan to achieve job to be done target in terms of assortment and activation mix at customer level.
  • Utilises geoanalytics tool to finetune customer national plans per geography scope.
  • Builds and presents related customer story to support sell in process (customised value proposition).
  • With the guidance and support of brand managers, builds and delivers according sell in and sell out activations as well as related assets.
  • Defines and manages customer marketing annual budget and loyalty program.
  • Is responsible for analysing total brands portfolio performance at channel level and transforming it into clear action plans.
  • Leveraging sell in and sell out data via internal and external tools (GFK, Europool, Geoanalytics platform).
  • Putting relevant tracking dashboards in place.
  • Leveraging sales force and key accounts insights.
  • 4Ps actions implementation and impact on portfolio performance over time.
  • Specifically tracking new products implementation at customer level via proper WD, pricing and volume KPI's tracking.
  • Is the voice of the customer internally to ensure we address their needs effectively.
  • Gathers customer feedback on brand and product strategy and debriefs brand managers accordingly.
  • Gathers customer needs in terms of product line up, assesses potential across all other customers and briefs European product team accordingly.
  • Understands customer stores requirements to define in store communication assets accordingly.
  • Is the voice of the brands and product portfolio at customer level
  • Supporting related account manager and leveraging European core value proposition, oversees the annual customer value proposition customisation.
  • With the support of brand marketing team, is responsible for any brand and portfolio story telling building and presentation at customer level.
  • Is the point of contact for customers brand and portfolio information requests.
  • Leveraging Europe brand experience team support and is responsible for managing potential CRM initiatives.
  • Contributes to AOP and S&OP process, defining and tracking customer objectives jointly with related key accounts.
  • Translates brands jobs to be done and business objectives into customer objectives in terms of assortment distribution and activation.
  • Translates distribution and activation ambition per customer, brand and segment into detailed volume projection.

Education, Experience and Skills:

  • A university graduate with a marketing or business degree.
  • An internship in marketing is desirable.
  • 24 years' experience in a customer focused marketing role is desirable.
  • Experience of creating demand via 3rd party retailers or distributors.
  • Experience of working on Global or panEuropean Premium brands.
  • Highly competent in Microsoft Office Applications (For example: Word/Powerpoint).
  • Proficient in Microsoft Excel (For example: VLOOKUP's, Pivot Tables etc).
  • The ability to work with different and strong personalities.
  • Are highly organised, have attention to detail, able to multitask and work towards targets and deadlines and prioritise workload.
  • Confident using own initiative. Can work independently and part of a team and can manage changing priorities in a fastpaced environment.
  • Have excellent interpersonal skills, a flexible approach to work and a professional attitude.
  • Must have excellent written and verbal communication skills.
  • Is selfmotivated and driven with the ability to develop their skills and knowledge quickly.

Benefits:

  • Competitive salary and bonus scheme.
  • Hybrid working and flexible working options available.
  • 33 days holiday (including bank holidays) + Option to buy and sell 5 days holiday.
  • Enhanced defined contribution pension scheme and life assurance scheme.
  • Up to 4 free tyres annually after 12 months service.
  • Discounted MOT and Service Scheme.
  • Private medical cover after qualifying period.
  • Enhanced family friendly polices after qualifying period.
  • Staff discount scheme on High Street and leisure activities.
  • Free car parking at head office which is congestion charge free.
  • Free eye test and flu vouchers.
  • Dell Discount Scheme.