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Senior Marketing Strategist

2 months ago

Birmingham, Birmingham, United Kingdom Buckden Partners Full time
Marketing Manager - Account-Based Marketing

We are seeking a seasoned Marketing Manager to lead our account-based marketing efforts, focusing on Trade Unions, our key clients and shareholders. This role will involve developing and executing a tailored marketing strategy to enhance our relationships with these unions.

This is a 6-month fixed-term contract, with the possibility of extension or becoming permanent. The successful candidate will have a proven track record in B2B marketing, particularly in account-based marketing or highly tailored marketing strategies.

Key Responsibilities:

  • Design and implement a comprehensive marketing strategy for Trade Unions, ensuring all initiatives are customised and relevant to their needs.
  • Lead ABM efforts, fostering long-standing relationships with Trade Unions and their representatives.
  • Collaborate with Trade Unions to enhance communication channels and drive segmented, personalised marketing efforts.
  • Build and maintain strong relationships with Trade Unions and key stakeholders on behalf of the marketing department.
  • Regularly visit Trade Unions to gather insights, identify areas for improvement, and build relationships with new representatives.

Ideal Candidate Profile:

  • Proven experience in B2B marketing, particularly with account-based marketing or highly tailored marketing strategies.
  • Strong account management skills and experience building and maintaining client relationships.
  • Experience in broker marketing or third-party B2B marketing.
  • Prior experience working with Trade Unions or within the financial services sector is highly preferred.

Priority Skills:

  • Deep knowledge of Trade Unions and their operations.
  • Expertise in account-based marketing, particularly within financial services.