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Customer Marketing Manager

3 months ago

Watford, Hertfordshire, United Kingdom Brand Recruitment Full time

A leading and highly successful solutions business, offering valuable insight within the industry... and partnering with a plethora of huge brands to offer business solutions, are looking for a commercially orientated Customer Marketing Manager. By driving multi-channel campaigns, you will be acquiring new business, retaining existing customers, improving user engagement and developing the content plan for a series of high-profile events within the calendar

They're offering a desirable benefits package including a hybrid model of home and office working, you'll only be required to visit the office 2 days per week. Most importantly, you'll be joining a fast-paced, dynamic and exciting industry within the FMCG, retail and food space.

Your Responsibilities

  • Devising and overseeing the execution of key marketing strategies to drive the acquisition of new business and nurture current customer portfolio
  • Executing retention plans which focus on inbound and outbound marketing campaigns
  • Demonstrating commercial mindset and knowledge of a service led organisation when creating a fully integrated marketing plan across social, paid, web, email, PPC and up and coming channels to push acquisition
  • Creating innovative and original marketing plans that challenges the norm and evolve marketing – with a particular focus on content and development of their events calendar
  • Consistently executing reporting and analysing data to recognise new opportunity and implement required changes to marketing activities
Your Experience
  • At least 5 years experience within a similar role and extensive experience within a marketing facing position driving engagement for a business with a customer centricity
  • Experience developing lead gen marketing plans, heavily utilising content campaigns and digital platforms
  • Commercially driven mindset with demonstrable business acumen and marketing innovation
  • Confident skills across digital channels and building digital campaigns, specifically utilising scheduling software
  • Analytical mindset and skills to deliver actionable plans from data
  • Competent skills creating written content and ability to adhere to key brand guidelines
  • Exceptional project management experience and ability to manage conflicting deadlines
This is a great opportunity to join a leading services provider whose solutions are at the heart of many well-known home brands.

Due to the location of their Watford based office this roles is commutable from most parts of Hertfordshire, including St Albans, Hemel Hempstead, Slough, Hatfield, Welwyn Garden City, Harpenden, Amersham, Windsor, Maidenhead, High Wycombe, Rickmansworth, Luton, Aylesbury, Stevenage, Reading, Bracknell and more. #J-18808-Ljbffr