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Marketing Operations Executive

2 months ago

Watford, Hertfordshire, United Kingdom Michael Page Marketing Full time

Job Summary

We are seeking a highly skilled CRM Executive to join our team at Michael Page Marketing. As a key member of our marketing team, you will be responsible for developing and implementing a comprehensive CRM strategy to drive customer retention and loyalty.

Key Responsibilities

  • Develop and implement a CRM strategy to enhance customer retention and loyalty
  • Conduct customer segmentation and tailor marketing communication accordingly
  • Collaborate with the marketing team to integrate CRM plans into the overall marketing strategy
  • Monitor and analyze customer behavior to inform CRM strategies
  • Report on CRM campaign performance and provide insights for improvement
  • Ensure data collection and management practices are compliant with regulations
  • Assist in the development of customer loyalty programs
  • Stay abreast of CRM trends in the Leisure, Travel & Tourism sector and implement best practices

Requirements

  • Experience in CRM
  • Proficiency in CRM software and digital marketing tools
  • Strong analytical skills and ability to translate data into actionable insights
  • Excellent communication and interpersonal skills
  • A passion for the Leisure, Travel & Tourism industry

What We Offer

  • A competitive salary of up to £35,000
  • Generous holiday leave
  • A positive, team-oriented company culture
  • A unique opportunity to contribute to the Leisure, Travel & Tourism industry