Strategist, Campaign Management
3 weeks ago
Welcome to Warner Bros. Discovery… the stuff dreams are made of.
Who We Are…
When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…
From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.
Your New Role…
The Global Subscriber Acquisition team acts as an internal global marketing team, handling the media strategy, buying, execution, and reporting with the goal of driving subscriber growth for our Direct-to-Consumer (DTC) products, including MAX and discovery+ .
We are looking for a n organized Strategist to help grow our subscriber base through a variety of paid media channels. The ideal individual must be process driven and thrive in an operational environment. The Global Paid Media Ad Ops & Logistics team handles media operation tasks globally, from ad ops trafficking, creative delivery automation to standard approaches to paid media reporting, billing, and creative asset builds. If you are interested in working on a global team, interacting cross culturally and putting your media knowledge to work, then this is the place for you.
Your Role Accountabilities…
Work closely with EMEA and APAC strategy teams to ensure assets for media plans are delivered on time, to complete necessary trafficking a nd taxonomy work.
Assist with the trafficking of digital assets and ad tags to ensure all campaigns launch on-time with flawless execution.
Work closely with the M anager to oversee the development, execution, and analysis of paid acquisition campaigns that will primarily run across SEM, paid social, and programmatic.
Facilitate paid media billing duties – ensuring invoices are received, amounts match actualized platform spends, and POs are opened in respective Finance platforms
Assist with the reporting of strategic insights that can be leveraged across the team such as best performing messaging and audiences. This includes the ongoing collaboration of structured A/B tests with paid media campaigns .
Qualifications & Experience…
Some experience in paid digital media experience; media agency experience strongly preferred.
Solid foundational understanding of media concepts, terminology, and bid-based buying models with hands-on execution experience in at least one of: paid search, paid social, display (across multiple markets preferred).
Knowledge of Monday.com, Campaign Manager 360, and taxonomy development tools a plus
Self-starter, highly motivated, and able to thrive in a fast-paced environment.
Strong analytics skills are a must .
Hybrid Working - This role is advertised as a Hybrid work model, that combines remote and in-office work, following our current company policy and to be agreed with your Line Manager. Subject to any applicable laws, WBD / your Line Manager reserves the right to change this working agreement where this is essential to business needs and upon reasonable notice to you.
How We Get Things Done…
This last bit is probably the most important Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/ along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.
Championing Inclusion at WBD
Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, regardless of sex, gender identity, ethnicity, age, sexual orientation, religion or belief, marital status, pregnancy, parenthood, disability or any other category protected by law.
If you’re a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at recruitadmin@wbd.com.
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