Global Category Marketing Senior Manager
1 month ago
IDBS is a dynamic and innovative company providing purpose-built software solutions to address the data management challenges prominent across the BioPharma lifecycle and supply chain. Leveraging more than 30 years of experience in life science informatics, we are uniquely positioned to deliver a portfolio of innovative BioPharma knowledge management technologies to streamline the capture, analysis, reporting and sharing of data required to accelerate the next generation of life-changing therapies. Cloud-native and analytics-centric, our platforms enable customers in research, development and manufacturing to efficiently and compliantly access critical data and insights to make faster, smarter decisions with greater confidence.
IDBS serves thousands of users across hundreds of organizations around the globe. Our predominant customer base is Life Sciences and includes 23 of the top 25 pharmaceutical companies and more than 250 small and medium-sized pharma and BioPharma companies, CROs, CDMOs and CMOs. IDBS is one of 10 Life Sciences companies of Danaher. Together, we accelerate the discovery, development and delivery of solutions that safeguard and improve human health.
Do you want to work in a dynamic marketing team? We are currently seeking a  Global Senior Category Marketing Manager to be responsible for developing and driving the delivery of effective marketing programs for IDBS that engage the BioPharma research and development market.
What weâll get you doing:
- Create compelling awareness and lead generation activities to deliver measurable Marketing-influenced or -originated sales pipeline.
- Develop content that differentiates our products in the market and consistently communicates our value proposition throughout the customer journey and across all touchpoints.
- Ensure programs and tactics are structured, focused and project managed, working with multiple stakeholders within marketing and cross-functionally, to deliver required outcomes and consistency of message aligned with IDBS and Polar positioning.
- Define targets and review key metrics/KPIs on a regular cadence to track the effectiveness of programs providing necessary inputs to improve performance.
- Ensure a view of customer journey for each segment, and how effectively we are moving contacts from first contact through the marketing and sales funnel/pipeline in order to target and optimize programs effectively.
- Support the development of message books and sales enablement material and activities to improve win rates.
Here is what success in this role looks like:
- Strong background in life sciences (Pharma/Biotech)
- Bachelor's degree in science or related field
- Minimum 7+ yearsâ experience in Marketing or communications
- Demonstrable experience of successful program delivery in High-tech B2B Marketing
- Understanding and passion for digital transformation opportunities and challenges across the R&D value chain
- Strong time management and stakeholder management skills, results-oriented and able to work with minimal guidance
- Able to work effectively in a highly matrixed environment and on distributed, global teams, including collaborating with marketing, sales, product management, administration and managers.
At IDBS we believe in designing a better, more sustainable workforce. We recognize the benefits of flexible, remote working arrangements for eligible roles and are committed to providing enriching careers, no matter the work arrangement. This position is eligible for a remote work arrangement in which you can work remotely from your home. Additional information about this remote work arrangement will be provided by your interview team. Explore the flexibility and challenge that working for IDBS can provide
When you join us, youâll also be joining Danaherâs global organization, where 80,000 people wake up every day determined to help our customers win. As an associate, youâll try new things, work hard, and advance your skills with guidance from dedicated leaders, all with the support of powerful Danaher Business System tools and the stability of a tested organization.
At Danaher, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve. Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.
If youâve ever wondered whatâs within you, thereâs no better time to find out.
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