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Portfolio Senior Brand Manager

3 months ago

Woking, Surrey, United Kingdom Nomad Foods Inc Full time
Overview

Innovation is the biggest growth lever in the Nomad Foods Strategic Plan in the next 3yrs. You will be part of Nomad Foods' Global Portfolio Team which are responsible for the Segment portfolio strategy building commercially viable Innovation & Renovation Pipeline and leading the flywheel process ensuring markets have clear Blueprints with how to win plans across the Must Win Battles (MWBs). This role reports into the Head of Segment.

Responsibilities

Part of the Nomad Foods' Group Portfolio Team which are responsible for the Win with our Food Quadrant of the Flywheel. The team work as part of a central cross functional team in close collaboration with marketing colleagues organised by cluster covering 22 European locations.

Innovation & Renovation
• Understand the category vision and how its key drivers are the basis for segment growth and brand growth
• Be able to develop compelling innovation concepts, that are co-created with consumers to uncover true insights and identify clear benefits and reasons to believe, taking advantage also of disruptive techniques and stimulus to trigger unexpected ideas using influence from outside the traditional references
• Understand the principles of portfolio management and space & place to be able to support MUs to identify opportunities for NPD
• Have looked beyond the immediate frozen category to draw inspiration from the broader food market and led the team to apply these learnings within strategies and plans
• Lead innovation and renovation work streams, working in a cross functional team.

Building Knowledge to Win (Flywheel Process, Playbooks & Best Practice Sharing)
• Be able to assess performance as part of flywheel process to inform strategy for segment.
• Build clear toolkits for execution to inspire MUs and support innovation implementation ensuring there is a continuous loop of learn & optimise
• Challenge the status quo, seeking and implementing new learnings to continuously improve business performance and share best practice across the organisation.

Commercial Acumen
• Has a clear understanding of the basic principles of PPA/ Price/ Promo and understand how the levers can work to support both innovation and renovation
• Working collaboratively with Insights, RDQ, PMO, Supply Chain and Finance Colleagues to deliver strategic P&L that mees or exceeds KPIs for the NPDs and great quality marketing execution
• Budget Management – take lead in team to track our non working A&P budget to support the segment portfolio team track and manage effectively.

Qualifications

4 years working experience Marketing / Commercial in FMCG companies, ideally food
• Proven track record of achievement in an FMCG environment
• Successfully led product innovation development, having ideally worked in a category led organisation
• Able to demonstrate strong people influence skills and collaboration to work in cross functional Teams
• Excellent project management skills
• Ideally work across different countries and with diverse nationalities
• Mandatory language requirements: English. Understanding of Italian /German / French would be an advantage

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