Marketing Product Manager

1 week ago

Woking, Surrey, United Kingdom Instant Pot Brands Full time

At Instant Pot Brands, we're looking for candidates who are smart, curious, creative, push the limits of what's possible and are passionate about our products.

To provide product marketing support to the Marketing and Sales team in the delivery of all aspects of existing products and new product launches for the allocated product portfolio within the EMEA region
Own the product development function and manage the process end to end for all product introductions across assigned category

  • Provide market intelligence to build an intimate knowledge of the consumer segments, markets and competitors
  • Work closely with Sales Team on Category Management & Commercial Planning

This role will be suitable for someone who is currently in a junior product marketing position who is looking to make their step into product management.

You will own the product development function and manage the process end to end for all product introductions across assigned category

  • Take ownership of the smooth running of the EMEA product management function. Drive the product development process, providing leadership to the cross functional team to deliver projects OTIF.
  • Identify and drive key initiatives with respect to consumer facing collateral (e.g. packaging, digital user manual, how to guides etc) to offer a best-in-class product experience.
  • Manage development and execution of impactful packaging, ensuring that all packs are not only physically fit for purpose but that they deliver first class communication messages and are in line with brand guidelines.
  • Manage development and execution of assets for product launch, including photography, ATF and BTF assets, sizzle videos, how to videos and localisation for EU. Brief external agencies but also brief internal digital and ecomms teams for launch.
  • Work with the Sales teams to prepare business cases and scenarios to justify new product development investment. Report on performance tracking against plan at the relevant times.
  • Measure the efficacy of the live portfolio and new product launches and monitor in- market performance, benchmarking targets, competitors, markets. Report on product performance and making recommendations for product lifecycle management.
  • Manage new product cost data and quotes, ensuring communication and sign off to maintain profit margin requirements. Maintain and communicate costs to wider commercial team.
  • Manage product data requirements; from collection of relevant data to accurate input and distribution in a timely manner.
  • Work with Global Business Units to look for efficiencies and collaborations across markets.
Assist the Marketing Manager in creation of compelling launch materials in conjunction for new product launches.

  • Product training – act as a category expert and be able to train internal and external stakeholders, as required, on all aspects of the live product portfolio.
  • Provide market intelligence to build an intimate knowledge of the consumer segments, markets and competitors.
  • Conduct ongoing research of markets, using external and internal data sources to develop a deep understanding of markets.
  • Act as voice of consumer, mapping all customer segments and utilising findings to help guide product and marketing communications strategy and tactics.
  • Manage any specific research projects as required.
Work closely with Sales Team on Category Management & Commercial Planning

  • Working closely with Sales to understand specific market requirements and drive creative and effective marketing led sales initiatives to deliver brand growth.
  • Work with Sales to identify promotions and coop marketing activity to drive sell-out & increase brand awareness.
  • Report on category performance and present relevant category information at sales, marketing, and management meetings.
Manage all external agencies involved in the product development process.

  • Support Marketing Manager in creation of copy and content for all product centric collateral (trade & consumer)
  • Provide support for ad-hoc tasks & projects as required.
  • Ensure that all brand communication material in all markets is produced and implemented in line with the brand guidelines to ensure a consistent international message.
Highly creative and experience of working in a fast-paced environment
Product marketing experience within FMCG/consumer durables or equivalent

  • Strong commercial mindset and analytic ability
Attention to detail and the ability to effectively manage multiple projects at a time, with a track record of delivering detailed projects on time
Excellent all-round communicator – (English, written and oral)

  • Strong IT skills with the ability to analyse, absorb, reflect and respond to data/information
~ Ability to network across various functions

  • Highly creative – the ability to develop sales angles and sales stories and then build on their effective execution.
  • Passion for food/cooking and knowledge of trends in this sector
  • Knowledge of modern retail distribution, both store based and web based, and the tools that can be developed to maximise brand impact at point of sale.
  • It is Instant Pot Brands policy to ensure equal employment opportunity for all persons without discrimination on the basis of race, colour, religion, gender, sexual orientation, national origin, age, disability or any other protected status.

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