Senior Brand Manager

1 month ago

Staines, United Kingdom Kerry Full time

Requisition ID: 53404
Position Type: FT Fixed Term
Workplace Arrangement:

About Kerry

Kerry Dairy Consumer Foods?is looking for a talented Senior Brand Manager join the Team to work on an exciting new start up brand, SMUG Dairy which launched in April 2024 & is set to shake-up the Dairy Category.

About the role

The successful candidate will be joining at the very start of our journey and play a key role in setting the brand up for future success. Working on a start up brand this role will be full on & multi faceted - from getting the basics right, engaging internally & externally, collaborating with key Agency Partners developing motivating communications or go to market activation plans no day is the same in our quest to successfully launch SMUG as The new way to do Dairy in a tempting, unmissable & clear way.

They will be agile, responsive, comfortable with ambiguity, bring the outside in, inspire & excite the Business and our Customers about SMUG Dairy and ensure delivery in line with the Business & Commercial metrics. There is also a longer-term view of expanding the brand internationally.

We are looking for a driven, passionate individual who is above all a Team Player, flexible & adaptable & happy to get stuck in & make things happen.

This is a hybrid role in Staines & occasional travel to London & Ireland.

Key responsibilities

Working in conjunction with the Marketing Lead to launch & land a new Dairy Brand into the UK Market

Working with the Marketing Lead & Agency Partners on campaigns to unlock the brand potential through 360° communications channels.

Leading elements of the Integrated Marketing Communications - Digital & Social lead

Leading the shopper marketing & activation plan (inc sampling) with supporting agency

Leading the Brand renovation agenda optimising existing products & packaging across cheese, butter & milk

Brand lead for artwork production/repro/printing.

Key brand liaison with the sales & field sales team

Project managing specific innovations

Supporting the forward-looking innovation pipeline in conjunction with the Branded Innovation Team

Tracking & evaluating in-market performance & identifying opportunities to accelerate and optimize.

Qualifications and skills

Degree qualified

Previous experience in Brand Marketing roles

FMCG background & experience (preferable Food/Beverage)

Experience & knowledge of artwork & repro processes

Track record of successful creative development & leading Inter Agency Teams

Social & Digital capability & evidence of how driven Brand growth/objectives & performance

Able to influence, build effective relationships & manage at senior levels within in & outside the organization

Comfortable with ambiguity

Confident to own relationships & decision making & work autonomously as needed

Desirable - experience & successful track record of launching a New Brand/Start-up

Beware of scams online or from individuals claiming to represent us. A Kerry employee will not solicit candidates through a non-Kerry email address or phone number. In addition, Kerry does not currently utilise video chat rooms (eg, Google Hangouts) to conduct interviews. Refuse any request that asks you to provide payment to participate in the hiring process (eg, purchasing a starter kit, investing in training, or something similar). Kerry will not ask you to pay any money at any point in the hiring process with the exception of reimbursable travel expenses. In addition, any payments made by Kerry will be from official firm accounts bearing the Kerry name.

Recruiter:
Posting Type: LI

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