Senior Director B2B Marketing

Job Description: About Our Organization:

Dow Jones is a global provider of news and business information, delivering content to consumers and organizations around the world. Dow Jones has produced unrivaled quality content for more than 130 years and today has one of the world’s largest news-gathering operations globally. It is home to leading publications including the flagship Wall Street Journal, America’s largest newspaper by paid circulation. Dow Jones works with many Global Fortune 500 companies providing the data, news and intelligence to help them reduce risk, ensure compliance and identify business opportunities. Dow Jones is a division of News Corp (Nasdaq: NWS, NWSA; ASX: NWS, NWSLV).

About the Team:

As part of the global Marketing organization, the B2B Enterprise Marketing team is responsible for driving business growth in partnership with the product and sales teams of our enterprise businesses: Dow Jones Newswires, Factiva, and Risk & Compliance. The team runs a client centric approach focused on industries and accounts developing and activating strategies and campaigns that drive awareness, build our reputation and deepen relationships in these select industries and accounts.

About the Role:

In this role, you’ll be responsible for leading the B2B Marketing team in EMEA and driving, in partnership with the global marketing team and local sales, revenue growth in select industries and EMEA accounts. To achieve this your team will develop and execute, leveraging the global strategy, annual plans to drive awareness, position Dow Jones as the trusted partner of choice for enterprise business insights, build a reputation for our capabilities and expertise, and deepen relationships with key clients. You will drive a client centric strategy, coalescing the business units to build a strong integrated Dow Jones value proposition. We are shifting to this new industry and account focused model and you will get to build and develop the new marketing team and operation. We are looking for a strategic Marketing leader, with experience in industry marketing and account based marketing who has successfully partnered with sales to drive business growth and who has a proven record as an effective leader managing people through transformation and change.

This role is based in-person in Paris or London, working on-site in our office three days a week, reporting to the Global SVP of B2B Marketing.

You Will:

• Lead the EMEA Marketing team, cultivate a strategic mindset, motivate and develop to build a best in class group of marketers that effectively collaborates with sales and product and is valued as a strategic partner to the business.

• Develop and maintain a deep understanding of select industries and accounts, market trends, customer needs and competition in EMEA; continuously gaining insights to identify new business opportunities and optimize the marketing strategy.

• Craft an annual strategy and plan to build awareness and a reputation for Dow Jones’ capabilities and expertise and deepen relationships with key decision makers in select accounts. Working together with sales, this strategy will drive revenue growth in those industries and accounts.

• Partnering with sales, run a “One-to-Few” ABM (Account Based Marketing) program for the key 200 EMEA accounts, ensuring that the marketing strategy / plan drives the cross-sell, expansion and overall growth required.

• Collaborate with the Global B2B Marketing team to develop messaging and content that resonates with our target audience and effectively builds a strong reputation for Dow Jones’ capabilities and expertise.

• Establish Dow Jones and our industry and solution experts as thought leaders and trusted advisors in key verticals. Showcase their expertise through content, events, and social media integrated to the sector plans.

• Collaborate with the Global Digital Marketing team and the Event Marketers to orchestrate the strategy that drives awareness and engagement across target industries and accounts.

• Partner with the Sales Enablement team to engage sellers around industry and account initiatives, develop their skills and equip them to have effective customer meetings.

• Continuously monitor and report on progress of KPIs, particularly account revenue growth, cross-sell and white space expansion in EMEA’s industries and accounts.

You Have:

• 15 + years of B2B Marketing experience ideally in Field Marketing, Industry Marketing, Account Based Marketing and/or Business Development, targeting Fortune 1000 customers

• A minimum of 5-7 years in leadership roles, managing a team of marketers and effectively working with senior business leaders.

• Demonstrated success in developing and implementing measurable B2B industry marketing strategies that drive revenue growth.

• “One-to-Few” Account Based Marketing experience driving awareness, building a reputation, deepening relationships and partnering with sales to drive revenue growth in a very targeted set of accounts.

• Experience marketing Risk & Compliance Data and / or Business Intelligence solutions to Fortune 1000 companies is a plus.

• Proven experience working with multiple business stakeholders and driving consensus around client centric strategies.

• Excellent leadership and managerial skills, with the ability to inspire and motivate a team in complex and dynamic environments.

• Experience driving marketing transformation, leading teams through change while continuing to deliver to the business.

• Experience in effectively managing marketing budget and time, and ensuring maximum return on investment.

• Strong business acumen and the ability to effectively convey complex concepts in a compelling way that resonates with clients and stakeholders

• Adept at data-driven decision making and business management.

• Collaborative mindset and the ability to work effectively with cross-functional teams.

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.

• Fluency in English required

• Fluency in German, French, Swedish, Danish, Spanish, and/or Italian desirable

Our Benefits

• Comprehensive Healthcare Plans

• Paid Time Off

• Retirement Plans

• Comprehensive Insurance Plans

• Lifestyle programs & Wellness Resources

• Education Benefits

• Family Care Benefits & Caregiving Support

• Employee Referral Program

Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, please reach out to us at TalentResourceTeam@dowjones.com. Please put "Reasonable Accommodation" in the subject line. This inbox will not be monitored for application status updates.

Reasonable accommodation: Dow Jones, Making Careers Newsworthy - We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.EEO/AA/M/F/Disabled/Vets. Dow Jones is committed to providing reasonable accommodation for qualified individuals with disabilities, in our job application and/or interview process. If you need assistance or accommodation in completing your application, due to a disability, email us at talentresourceteam@dowjones.com. Please put "Reasonable Accommodation" in the subject line and provide a brief description of the type of assistance you need. This inbox will not be monitored for application status updates.

Business Area: Dow Jones - CMO - Marketing

Job Category: Marketing & Product Management

Union Status:

Non-Union role

Since 1882, Dow Jones has been finding new ways to bring information to the world’s top business entities. Beginning as a niche news agency in an obscure Wall Street basement, Dow Jones has grown to be a worldwide news and information powerhouse, with prestigious brands including The Wall Street Journal, Dow Jones Newswires, Factiva, Barron’s, MarketWatch and Financial News.

This longevity and success is due to a relentless pursuit of accuracy, depth and innovation, enhanced by the wisdom of past experience and a solid grasp on the future ahead. More than its individual brands, Dow Jones is a modern gateway to intelligence, with innovative technology, advanced data feeds, integrated solutions, expert research, award-winning journalism and customizable apps and delivery systems to bring the information that matters most to customers, when and where they need it, every day.

If you are a current employee at Dow Jones, do not apply here. Please go to the Career section on your Workday homepage and view "Find Jobs - Dow Jones." Thank you.

Req ID: 42569