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Shopper Marketing Manager FMCG – Food
55,000 + 10% Bonus + £7,000 Car Allowance+ Bens
We have partnered exclusively with a highly innovative FMCG brand. A market leader in their category, with a portfolio of some instantly recognisable house-hold brands. A highly collaborative and ambitious organisation with a culture that encourages creative thinking and challenging the status quo.
They are looking for a Shopper Marketing professional to join the team, the role is still a broad one, requiring the individual to manage the hands-on day to day responsibilities, as well as creating and driving the shopper marketing strategy for the business.
Understand the impact of the retail environment on the shopper's behaviour (shelf layout, assortment, promotion, etc.) & Work closely with Sales team and the Category Consultant to understand what commercial opportunities exist within retailers
Identify and present bespoke retailer opportunities to help drive shopper conversion
Collaborate with brand team to bring overarching campaigns to life in a relevant and memorable way for shoppers across Grocery
Lead the activation process from creating briefs for designers to delivering all projects, in store on time and on budget
A Brand, Shopper or Agency background with a record of using activation ideas across grocery retail
Be comfortable turning insights into marketing opportunities at the point of purchase
A creative, audacious problem solver, who can inspire stakeholders to want to implement your activation plans
