Sales/marketing manager
3 days ago
This is a new, and exciting Operational Marketing Lead, responsible for marketing planning and execution, to drive growth and profitability. FMCG
Brand Activation & Field Marketing:
Plan and execute impactful brand activation events, including in-store sampling, pop-ups, event sponsorships, and partnerships.
Trade & Retail Marketing:
Develop and deliver trade marketing initiatives to drive sales through UK retail partners (e.g., Work hand-in-hand with the Sales team to support sell-in and sell-through activities, providing marketing assets and insights. Content & Collateral Creation:
Oversee the production of marketing materials for a range of channels and activities.
Use findings to refine marketing plans and product positioning.
Manage the UK marketing budget, ensuring efficient use of resources and strong ROI on all field and trade activities.
Brief and coordinate with UK-based creative agencies, print suppliers, and event partners to deliver high-quality marketing materials and memorable brand experiences.
Track and report on the effectiveness of trade promotions, in-store activations, and field campaigns using agreed KPIs (e.g., Present insights and recommendations to the Commercial Director.
Track record in successful brand building.
Excellent knowledge and understanding of both online and 'traditional' marketing. Demonstrable experience of delivering success bringing the best use of the two marketing spaces together.
Broad retail marketing background, preferably FMCG, experience of working in a product focused environment, selling into specialist trade an advantage.
Hybrid working
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West Midlands, United Kingdom Michael Page Full timeThis is a new, and exciting Operational Marketing Lead, responsible for marketing planning and execution, to drive growth and profitability.Client DetailsFMCGDescriptionBrand Activation & Field Marketing: Plan and execute impactful brand activation events, including in-store sampling, pop-ups, event sponsorships, and partnerships.Trade & Retail Marketing:...
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3 days ago
West Midlands, United Kingdom Michael Page Full timeThis is a new, and exciting Operational Marketing Lead, responsible for marketing planning and execution, to drive growth and profitability.Client DetailsFMCGDescriptionBrand Activation & Field Marketing: Plan and execute impactful brand activation events, including in-store sampling, pop-ups, event sponsorships, and partnerships.Trade & Retail Marketing:...
