Brand Marketing Manager Local Brands

2 days ago

Watford Hertfordshire, United Kingdom DESIGNER PARFUMS Full time

UK ASSISTANT BRAND MANAGER
Designer Parfums is a fast-growing, dynamic global fragrance company in the perfume & cosmetics industry, with a UK base in London and international ambition, with active business in around 80 markets.

We are a family-owned business, and we are proud to create, develop, and distribute brands from a fantastic portfolio of heritage classics to celebrity trend-led & lifestyle fragrances. We are brand owners and licensees for GHOST, JENNIFER LOPEZ, HAWAIIAN TROPIC, CERRUTI, PLAYBOY & JEAN LOUIS SCHERRER and proud to be distributors for ARIANA GRANDE, GUY LAROCHE, PALOMA PICASSO, AIGNER & GANT.

We believe in the power of being Ambitious, Agile and Approachable while meeting our business goals.

To champion and drive the image and the profitability of the brands in the UK market, in accordance with global and local objectives, through planning, budgeting and implementing the relevant marketing activities, under supervision of UK Marketing Manager.

Plan the UK marketing Calendar in accordance with agreed budgets, and guidelines from License/Global brand.
Develop ideas and work with the Trade Marketing team to ensure the brands maximise potential in all retailers and develop specific plans where necessary.
Build relationships with License/global brand teams and report on a monthly and ad-hoc basis.
Work with the creative team on relevant artwork briefing projects & be responsible for approving artwork for the brand ahead of license/global brand approvals.
Plan and monitor the A&P spend on the brand(s) to maximise brand profitability & effectiveness marketing campaigns.
Define the media strategy, brief agencies, and follow up the implementation. Manage and plan UK stock requirements for marketing initiatives (sampling tools, gwps, POSM) with the demand planning team.Present marketing programme and provide the sales & trade marketing team with all appropriate tools to sell to the retailers.
Liaise and attend meetings with the License/global brand teams and other company functions necessary to perform duties.
Understand the retail and consumer environment staying up to date on relevant market and brand activity.
Understands the principals of marketing, budgets, stock management, strategic promotional activities, pricing and distribution.
Understands the relationship between Sales and Marketing and be able to balance the needs of the License/global brand teams whilst being aware of the UK market.
Highly organised, flexible and able to multi-task.
Creative thinker.

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