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Performance / Growth Marketing Manager
3 months ago
To build a healthier future for all, our mission is to provide the most accessible and effective care to people living with weight-related conditions.
By blending behaviour change therapy with our unique technology and an incredible team of passionate employees, we are creating affordable and accessible app-based healthcare programs to tackle conditions such as obesity and type 2 Diabetes.
We are an award-winning and largest digital health provider in Europe. 000 patients to date and is opening a new shared service in Poland to support our global operations.
Join Oviva's dynamic Growth Marketing team as the Head / Director of Performance Marketing / Paid Growth (dependent on experience) based in either Germany, Switzerland, UK or Poland , reporting to our Senior Director of Growth Marketing.
As the Head of Performance Marketing, you'll spearhead Oviva's Paid Growth initiatives, with a strong focus on efficiency and growth in Germany (with the highest paid budget), but also expanding paid efforts and channels in UK and Switzerland. Your mission is to broaden our reach, target the right audience, increase our efficiency / decrease our cost per lead, and liaise with the product team to convert them into leads, ultimately supporting Oviva's growth and helping as many patients as possible.
You’ll also work on improving performance in Switzerland and launching our marketing efforts in the UK. This role requires innovative thinking to measure success beyond last-click performance, particularly for more upper-funnel channels, and involving the right experts for advertising regulations, especially when involving weight-loss medication in the UK and Switzerland.
Scale paid online and offline channels (e.g., Expand the paid portfolio, moving towards a full-funnel marketing strategy
Test and strategize brand awareness campaigns
Grow paid marketing efforts in Switzerland and the UK
Set and steer budget and KPIs for paid channels with the Senior Director of Growth Marketing
Manage campaigns with team on a weekly basis, ensuring optimal performance in Germany and Switzerland
Manage TV advertising budgets and optimisation strategies
Collaborate on creative content for Paid Social
Improve reporting infrastructure and insights for efficiency and performance of paid channels, campaigns, and individual ads
You will collaborate closely with the Organic Growth Lead, Senior Growth Product Manager, and General Managers of Germany, the UK, and Switzerland, while managing the Performance Marketing team, including a Paid Social Specialist, a freelancer for Google Ads, and various agencies for TV, Native, and YouTube ads.
Strong background in global performance marketing strategy and operative expertise with (select) channels
Analytical mindset with experience in performance marketing KPIs and tracking frameworks
Customer-centric approach with proficiency in data analysis and experimentation
Fluent German speaker, fluent in English
Bachelor’s degree in marketing, economics, business informatics, or a related field
~5+ years experience in Digital/Performance Marketing
~ Deep knowledge of digital and offline ad platforms (Google, Meta, Native, TikTok, TV)
~ Proficient in web analytics (e.g., GA4), CRM tools (e.g., Salesforce), Wordpress (nice-to-have), and reporting tools (e.g., Strong marketing data analytics skills and command of Excel and Google Slides
Training and development opportunities
We embrace flexibility & remote working
We provide a home working allowance to enable you to set up your workspace in a way which suits you
Competitive salary
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